# Marshmallow-Inspired Coffee Creamers International Delight Relaunched the Peeps Coffee Creamer By Grace Mahas | Published 2020-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peeps-flavored-coffee-creamer References: [internationaldelight](https://www.internationaldelight.com/products/coffee-creamers/holiday-cheer/peeps/) & [internationaldelight](https://www.internationaldelight.com/products/coffee-creamers/holiday-cheer/peeps/) With Easter just around the corner, [International](https://www.trendhunter.com/trends/holiday-creamers) Delight relaunched its beloved Peeps Flavored Coffee Creamer for the second year in a row to help you start your day on a sweet note. The PEEPS Flavored Coffee Creamer was inspired by the delicious taste of the iconic Easter treats and features the sweet taste of [marshmallowy goodness](https://www.trendhunter.com/trends/marshmallowflavored-coffee). The creamer can be used to both hot or cold coffee to give any drink a subtle marshmallow flavor. In order to get consumers excited about the contents, the bright yellow bottle is adorned with an array of pastel-colored Peeps. The PEEPS Flavored Coffee Creamer is available at select retailers nationwide for a limited time for $3.79. Image Credit: International Delight ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Coffee Creamers:** Product innovations that leverage seasonal moments to create limited-run flavor variations in coffee creamers. - **Iconic Flavor Inspiration:** Innovations that leverage the flavors of iconic seasonal treats - like Peeps - to create inspired flavor extensions in other categories. - **Flavor Personalization:** Product innovations that allow consumers to personalize their coffee experience by adding unique flavor notes through creamers and other additives. ### Sectors Adopting This - **Food and Beverage:** From creamers to beer, food and beverage innovators can capitalize on seasonal flavors to create short-run products that tap into consumer nostalgia and excitement. - **Packaged Goods:** Product developers tasked with creating differentiated and exciting offerings in the packaged goods space may be able to leverage flavors from other categories to create new product variations. - **Retail:** Retailers should take note of this trend and look to partner with brands that are innovating in the flavor category to bring unique and exciting products to their customers. ## Related on Trend Hunter - [Marshmallow-Flavored Milks](https://www.trendhunter.com/trends/peeps-sweet-marshmallow-milk.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Limited-Edition Marshmallow Cereals](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-cereal.md) - [Exclusive Marshmallow-Flavored Sodas](https://www.trendhunter.com/trends/marshmallowflavored-soda.md) - [Sandwich-Inspired Coffee Creamers](https://www.trendhunter.com/trends/flavored-coffee-creamers.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Spring-Ready Ice Cream Menus](https://www.trendhunter.com/trends/peeps-sweet-spring.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md)