# Vibrant Springtime Marshmallow Treats These New Peeps Easter Products are Arriving for Spring 2022 By Michael Hemsworth | Published 2022-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peeps-easter-products References: [chewboom](https://www.chewboom.com/2022/01/22/peeps-reveals-all-new-2022-spring-and-easter-inspired-treats-lineup/) & [peepsbrand](https://www.peepsbrand.com)  These new Peeps Easter products have made their debut ahead of spring 2022 as a collection of sweet treats that will provide consumers with a flavorful way to celebrate the end of winter and the arrival of warmer weather. The collection of products from Peeps Brand includes an array of options, including the all-new Peeps The [Original Donut Shop](https://www.trendhunter.com/trends/werthers-original-soft-music-machine) Coffee Flavored Marshmallow Chicks and the Peeps Filled Delights The Original Donut Shop Coffee Caramel Mocha Flavored Marshmallow Chicks. The brand is also launching Peeps Sparkly Wild Berry Flavored Marshmallow Bunnies along with an array of returning favorites in new flavors. The new Peeps Easter products will be launched in a few different ways, with certain varieties launching nationally, while others will be only at Target, [Walmart](https://www.trendhunter.com/trends/peeps-easter), [Sam's Club](https://www.trendhunter.com/trends/festive-snacks) and select value channel retailers. Image Credit: Peeps ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 16% | Activity: 41% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Coffee-flavored Treats:** The launch of Peeps' coffee-flavored marshmallow treats presents opportunities for innovation in the coffee and confectionery industries, such as incorporating popular coffee flavors in new ways. - **Sparkly and Bold Flavors:** The introduction of Peeps' Sparkly Wild Berry Flavored Marshmallow Bunnies suggests a trend towards glittery and vibrant flavors in the confectionery industry, with potential opportunities for bold packaging and unique flavor combinations. - **Targeted Seasonal Products:** The launch strategy for certain Peeps Easter products, which will be exclusively available at specific retailers like Target and Walmart, highlights the potential for targeted seasonal product offerings that cater to specific customer groups. ### Who This Affects Most - **Coffee:** The introduction of coffee-flavored marshmallow treats from Peeps presents opportunities for disruption in the coffee industry, such as creating new coffee beverage options with sweet marshmallow flavors. - **Confectionery:** The launch of new and unique flavors of marshmallow treats from Peeps creates opportunities for innovation in the confectionery industry, such as translating popular dessert flavors into marshmallow form. - **Retail:** The exclusive distribution of certain Peeps Easter products at select retailers suggests a trend towards targeted seasonal products that cater to specific customer groups, presenting opportunities for retailers to differentiate themselves through unique product offerings. ## Related on Trend Hunter - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Festive Marshmallow Candy Products](https://www.trendhunter.com/trends/holiday-products.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Festive Marshmallow Treat Ranges](https://www.trendhunter.com/trends/peeps-2024-holiday-lineup.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md) - [Holiday Themed Marshmallow Treats](https://www.trendhunter.com/trends/holiday-candy.md) - [Limited-Edition Marshmallow Cereals](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-cereal.md)