# Marshmallow Chick Shops The Peeps Concept Shop is All Peeps, All the Time By Robyn Currie | Published 2009-12-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/peeps-concept-shop References: [psfk](http://www.psfk.com/2009/12/peeps-opens-specialty-shop.html) & [washingtonpost](http://www.washingtonpost.com/wp-dyn/content/article/2009/07/08/AR2009070803978.html) I never really thought of Maryland as being the Mecca for all things sugary and sweet. Nor did I ever think it would garner the privilege of having cultural phenomenon in its presence, say, over that of New York City. But the [Peeps](https://www.trendhunter.com/trends/my-peeps) Concept Shop has landed and Oxon Hill Maryland is its home. The [little yellow marshmallow chicks](https://www.trendhunter.com/trends/peeps-and-sanrio) are being celebrated in a variety of ways, from clothes to stationary--even Peeps china. The Peeps Concept Shop will highlight its lengthy history and the recent fascination that has mushroomed around it. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Sugary Treats Merchandise:** Opportunity to create specialty merchandise and clothing related to popular sugary treats like marshmallow chicks. - **Concept Stores:** Opportunity to create concept stores that focus exclusively on one popular product, creating a unique shopping experience for consumers. - **Nostalgia Marketing:** Opportunity to tap into consumer nostalgia by reviving and celebrating popular food products from the past. ### Sectors Adopting This - **Retail:** Opportunity for retail businesses to create specialized stores that cater to specific consumer interests and create a unique shopping experience. - **Fashion:** Opportunity for fashion industry to create merchandise themed around popular food items, creating unique and trendy clothing options for consumers. - **Food and Beverage:** Opportunity for food and beverage companies to revive and celebrate nostalgic food products, catering to consumer nostalgia and generating new interest. ## Related on Trend Hunter - [Customizable Marshmallow Chicks](https://www.trendhunter.com/trends/my-peeps.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Easter Brunch Pop-Ups](https://www.trendhunter.com/trends/easter-brunch-popup.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Scented Marshmallow Plushies](https://www.trendhunter.com/trends/make-your-own-peeps.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md)