# Marshmallow Treat Coffee Creamers International Delight Created a Peeps Coffee Creamer for Spring By Katherine Pendrill | Published 2019-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peeps-coffee-creamer References: [delish](https://www.delish.com/food-news/a25750941/peeps-coffee-creamer-international-delight/) & [bustle](https://www.bustle.com/p/international-delight-peeps-coffee-creamer-is-a-thing-now-the-bottle-is-a-pastel-dream-15649720) With Christmas over and Easter not that far away, [International Delight](https://www.trendhunter.com/trends/holiday-creamers) has rolled out a deliciously sweet new Peeps Coffee Creamer. Inspired by the iconic Easter treats, the new coffee creamer can help you start your day with a touch of sweetness. International Delight's new Peeps Coffee Creamer is a flavored creamer that is designed to taste just like the colorful [marshmallow chicks](https://www.trendhunter.com/trends/peeps-2024-holiday-lineup) that many people enjoy during the Easter season. The creamer can be added to either hot or cold coffee, giving any drink a subtle marshmallow taste. To get consumers super excited about what's inside, the bright yellow bottle is decorated with an array of pastel-colored Peeps. While Peeps usually aren't available until March, the sweet new coffee creamer can already be found on grocery store shelves. Image Credit: *Peeps.* ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Marshmallow-flavored Products:** Disruptive innovation opportunity: Explore creating more food and beverage products with marshmallow flavors to cater to consumers' love for sweet treats. - **Holiday-themed Food and Beverage Products:** Disruptive innovation opportunity: Develop seasonal coffee creamers and other food and beverage products inspired by popular holiday treats to appeal to consumers' nostalgia and bring a touch of festivity to their daily routines. - **Limited Edition Flavor Collaborations:** Disruptive innovation opportunity: Partner with iconic brands, like Peeps, to create limited edition flavor collaborations that can attract new customers and generate excitement around an established product. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Experiment with innovative flavors and ingredients to create unique and interesting food and beverage products that stand out in a saturated market. - **Seasonal Products:** Disruptive innovation opportunity: Create limited-time seasonal products that tap into consumers' desire for variety and novelty in their food and beverage choices. - **Brand Partnerships:** Disruptive innovation opportunity: Collaborate with other brands to create unique and enticing flavor combinations that can expand market reach and attract new customers. ## Related on Trend Hunter - [Marshmallow-Flavored Milks](https://www.trendhunter.com/trends/peeps-sweet-marshmallow-milk.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Spring-Ready Ice Cream Menus](https://www.trendhunter.com/trends/peeps-sweet-spring.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Customizable Marshmallow Chicks](https://www.trendhunter.com/trends/my-peeps.md) - [Limited-Edition Marshmallow Cereals](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-cereal.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Christmasy Cartoon Villain Creamers](https://www.trendhunter.com/trends/holiday-creamers.md)