# Easter Marshmallow Plushies The PEEPS Build-A-Bears Take the Shape of Signature Bunnies By Laura McQuarrie | Published 2021-02-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/peeps-build-a-bear References: [prnewswire](https://www.prnewswire.com/news-releases/peeps-brand-teams-up-with-build-a-bear-workshop-for-an-all-new-easter-collaboration-301230627.html) & [buildabear](http://www.buildabear.com) There's a brand-new collection of [PEEPS Build-A](https://www.trendhunter.com/trends/make-your-own-peeps)-Bear plush animals and accessories and it's arriving ahead of the spring season. The limited-edition plush Bunnies replicate the signature pink, yellow and blue colors of the peeps, plus a rainbow edition. The PEEPS Bunnies can be dressed up with reversible bandanas and paired with branded pajama sets, t-shirts and Chick wrist accessories. To kick off the sweet collaboration, the PEEPS Chick mascot will be appearing at the First Stuffing Premiere as a Guest of [Build-A-Bear Workshop](https://www.trendhunter.com/trends/skoosherz). As well as being able to find the PEEPS Build-A-Bear Bunnies in Workshop stores, customers are able to use the online [Bear Builder](https://www.trendhunter.com/trends/heartwarming-hugs), so that they can arrange to pick up or have their order delivered directly on the same day via Shipt. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 60% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Customizable Plushies:** Businesses can offer personalized plush toys as a way to engage customers and increase brand recognition. - **Collaborative Marketing:** Companies can partner with other brands to create new, exciting products that attract more customers and increase brand loyalty. - **Limited-edition Merchandise:** Creating limited-edition merchandise can create a sense of urgency among customers and increase demand for a product. ### Industries Being Reshaped - **Toy:** The toy industry can benefit from offering customizable and limited-edition plush toys, as well as collaborating with other brands to create new products. - **Marketing/advertising:** Marketing and advertising firms can help businesses develop collaborative marketing campaigns and create limited-edition merchandise to increase customer engagement and brand loyalty. - **Fashion/accessories:** Fashion and accessory brands can experiment with creating limited-edition merchandise and collaborating with other brands to create unique products that attract customers and increase brand recognition. ## Related on Trend Hunter - [Scented Marshmallow Plushies](https://www.trendhunter.com/trends/make-your-own-peeps.md) - [Marshmallow-Inspired Plush Collaborations](https://www.trendhunter.com/trends/peeps-and-sanrio.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Customizable Marshmallow Chicks](https://www.trendhunter.com/trends/my-peeps.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Easter-Ready Toy Plushies](https://www.trendhunter.com/trends/jazwares-1.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md)