# Wealth-Promoting Social Apps The Peep Me App Lets You Brag About the Money You Spend on New Items By Alyson Wyers | Published 2014-06-17 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/peep-me References: [buzzfeed](http://www.buzzfeed.com/katienotopoulos/finally-a-social-network-where-you-can-brag-about-all-the-st) & [peep.me](https://peep.me) People often use social media as a way to brag or show off their fabulous lifestyle -- a behavior Peep Me app wants to capitalize on. The [social network app](https://www.trendhunter.com/trends/mutually-app) allows users to share [new purchases](https://www.trendhunter.com/trends/beamble) and how much it cost them. From photos of fancy food to new jeans, you can openly brag about your swag. Peep Me also keeps a running tally of how much money you've spent total. With ringing endorsements from Scott Disick and Kim Kardashian, peep.me lets wealthy people brag openly and offers others the opportunity to peep into your spending. It's unsure what the relationship is exactly between the Kardashians and the app, but Scott in particular has advertised it through his [Instagram](https://www.trendhunter.com/trends/lemon8) account letthelordbewithyou. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 84% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What's Driving This Trend - **Social Media Bragging:** Opportunities for disruptive innovation exist in creating social media platforms or features that allow users to openly brag about their possessions and lifestyle. - **Transparent Spending:** Disruptive innovation can be found in developing apps or tools that give users the ability to track and share their spending habits in a transparent manner. - **Influencer Endorsements:** Exploring disruptive innovation opportunities in leveraging influencer endorsements to promote social apps and platform functionalities related to wealth and lifestyle. ### Who This Affects Most - **Social Media:** The social media industry can benefit from disruptive innovation by creating platforms or features that cater to users wanting to publicly showcase their wealth and lifestyle. - **Personal Finance:** Disruptive innovation opportunities can be found within the personal finance industry to develop tools or apps that help individuals track and manage their spending in a transparent manner. - **Influencer Marketing:** The influencer marketing industry can explore disruptive innovation by collaborating with wealth-promoting social apps to leverage influencer endorsements and drive user engagement. ## Related on Trend Hunter - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Influencer-Involved Investing Apps](https://www.trendhunter.com/trends/influencerinvolved-investing-app.md) - [Emerging Payments Super Apps](https://www.trendhunter.com/trends/expensify.md) - [Shoppable Hybrid Apps](https://www.trendhunter.com/trends/lemon8.md) - [Viral Social Shopping Apps](https://www.trendhunter.com/trends/claim-app.md) - [Visual Payment Apps](https://www.trendhunter.com/trends/vizme.md) - [Community-Centric Investment Apps](https://www.trendhunter.com/trends/communitycentric-investment-app.md) - [Community Social Apps](https://www.trendhunter.com/trends/beezle-social.md) - [Income Verification Tools](https://www.trendhunter.com/trends/brags-space.md)