# Peel-Off Makeup Primers The 'NOT4U Real Skin Patch' is a Peel-Off Guard Against the Elements By Mary Van Puymbroeck | Published 2017-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peeloff-makeup-primer References: [hellogiggles](http://hellogiggles.com/peel-off-foundation-raye-boyce-vlogger-test/) & [beautyboxkorea](http://beautyboxkorea.com/product/not4u-real-skin-patch-15g/14437/) This peel-off makeup primer from South Korean brand 'NOT4U' is meant to act as a barrier against one's skin and the elements. This product uses a strong film-former to create a peel-off barrier for those who choose to wear makeup and those simply looking to protect their skin from every day pollutants. This peel-off makeup primer keeps the elements and makeup out of pores so skin stays fresh and clean all day. To use, one must apply the NOT4U Real [Skin Patch](https://www.trendhunter.com/trends/skin-support-patch) as a thin layer of cream and wait for it to dry. Then, apply makeup normally. At the end of the day, simply peel away cosmetics off like a [peel-off face mask](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 55% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Peel-off Makeup Primers:** Direct-to-consumer brands are tapping into the growing demand for peel-off makeup primers, providing a convenient and effective alternative to traditional primers. - **Barrier Skincare Products:** The rise of barrier skincare products offers opportunities for brands to develop innovative peel-off solutions that protect the skin from external pollutants and environmental stressors. - **Film-forming Cosmetic Technology:** Cosmetic companies can explore the development of film-forming technologies that create peel-off barriers, presenting a disruptive innovation opportunity in the beauty industry. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry can embrace the trend of peel-off makeup primers by introducing their own line of innovative products that offer protective benefits and easy removal. - **Skincare:** Skincare brands have the potential to expand their product offerings by incorporating peel-off skincare products, such as barrier primers, into their existing lineup, catering to consumers' desire for convenience and effectiveness. - **Direct-to-consumer (D2C):** Direct-to-consumer brands can seize the opportunity to disrupt the traditional retail model by offering innovative peel-off makeup primers directly to customers, leveraging convenience and targeted marketing strategies. ## Related on Trend Hunter - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Patch-Style Makeup Products](https://www.trendhunter.com/trends/makeup-patches.md) - [Transparent UV Protection Patches](https://www.trendhunter.com/trends/sunshield-peptide-patch.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Sun-Shielding Sheet Masks](https://www.trendhunter.com/trends/naked-sunshield-peptide-patch.md) - [Skincare-Forward Texturizing Primers](https://www.trendhunter.com/trends/texturizing-primer.md) - [Blurring Primer Sticks](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer.md)