# Artistic Face Wipe Packaging This Olay Skincare Packaging Features Peelable Sticker Branding By Jana Pijak | Published 2015-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/peelable-sticker References: [behance.net](https://www.behance.net/gallery/13321825/Olay-Facial-Wipes-Redesign) Toronto-based designer Rachel Mannone conceived this peelable sticker branding for renowned skincare brand [Olay](https://www.trendhunter.com/trends/recycled-jars). While Rachel's design project is still conceptual, it proves that promotional branding can indeed be artistic. Representative of differently scented wipes, each of the designer's peelable stickers is adorned with a varying graphic. Each stick-on packaging element is accented with an illustration of a woman with flowing hair -- displayed in opposing hues to represent different wipe varieties. This face wipe packaging features traditional stick-on elements that are used both for function -- when opening and closing packages -- and to display playful branding. This brand identity project revamps a traditional brand's image in an attempt to appeal to a younger demographic of consumers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Peelable Sticker Branding:** Brands can explore the use of peelable sticker branding as a way to create artistic and customizable packaging. - **Playful Branding:** Incorporating playful branding elements can help brands appeal to a younger demographic of consumers. - **Revamping Traditional Brands:** Revamping the image of traditional brands can attract new customers and keep up with evolving market trends. ### Sectors Adopting This - **Skincare:** Skincare companies can leverage peelable sticker branding to differentiate their products and engage customers in a creative way. - **Packaging:** The packaging industry can explore innovative design concepts, such as playful branding, to enhance the appeal and functionality of their products. - **Marketing:** Revamping traditional brands through artistic packaging can be a disruptive innovation opportunity for marketing professionals to attract new customers and increase brand loyalty. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Makeup-Inspired Sticker Series](https://www.trendhunter.com/trends/coffrey.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Celebrative Skincare Packaging](https://www.trendhunter.com/trends/oxy-acne-care-brand.md) - [Co-Branded Skincare Stickers](https://www.trendhunter.com/trends/starface-x-glossier-hydrostickers.md) - [Eye-Catching Acne Solutions Packaging](https://www.trendhunter.com/trends/zitsticka-target.md) - [Air Freshener Rebrands](https://www.trendhunter.com/trends/air-wick-1.md) - [Twist-Dispense Cleansing Balms](https://www.trendhunter.com/trends/derm-dissolve.md)