# Peel-Off Wine Labels The Packaging for '3 Rios' Features a Peel-Off Label Design By Laura McQuarrie | Published 2017-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peel-off-label References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/11/3-rios.html) & [anselmomendes.pt](http://www.anselmomendes.pt/) 3 Rios (3 Rivers) is a wine from the northern region of Portugal that takes inspiration from three rivers and boasts a [peel-off label](https://www.trendhunter.com/trends/pressure-sensitive-labels) to reiterate this concept. The wine is crafted from some of the most [popular grape varieties](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) in the region: "the Minho river with the Alvarinho vine variety, the Loureiro vine variety from the Lima river and the Avesso vine variety from the Douro river." In order to give consumers a sense of what each individual river is like, the bottle design for 3 Rios includes a label with interactive, meandering strips that can be detached. Once removed, the label reveals a peek at the [transparent glass](https://www.trendhunter.com/trends/ceci-1938) beneath it, as well as a hint at the 3 Rios wine that is contained inside. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Peel-off Labels:** Peel-off labels offer a unique interactive experience for consumers and provide a platform for storytelling and brand communication. - **Interactive Packaging:** Interactive packaging engages consumers by allowing them to interact with the product and creates a memorable brand experience. - **Region-inspired Designs:** Region-inspired designs on packaging help convey the origin and story behind a product, capturing the attention of consumers. ### Where This Applies - **Wine Industry:** The wine industry can leverage peel-off labels and interactive packaging to enhance consumer engagement and differentiate their brand. - **Packaging Industry:** The packaging industry has an opportunity to innovate by developing more interactive and customizable packaging solutions like peel-off labels. - **Beverage Industry:** The beverage industry can benefit from region-inspired designs on packaging, creating a unique selling point and attracting consumers looking for authentic experiences. ## Related on Trend Hunter - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Limited Edition Peelable Bottles](https://www.trendhunter.com/trends/peelable-bottles.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Portuguese White Wine Blend](https://www.trendhunter.com/trends/fio-a-fio.md) - [Sustainable Inclusive Bottles](https://www.trendhunter.com/trends/natura-without-labels.md) - [Peelable Dissolving Bottles](https://www.trendhunter.com/trends/dissolving-bottle.md)