# Vegetable-Infused Ice Creams Peekaboo Ice Cream Has a Hidden Serving of Veggies in Every Pint By Katherine Pendrill | Published 2018-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peekaboo-ice-cream References: [delish](https://www.delish.com/food-news/a22038072/healthy-ice-cream-peekaboo-vegetables/) & [peekabooicecream](http://peekabooicecream.com/buy-online/) With sales of [low-calorie ice cream](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand) continuing to soar, a new brand called Peekaboo Ice Cream has found a way to make the frozen dessert even healthier. Instead of taking ingredients away, this new treat is bursting with [extra-nutritious add-ins](https://www.trendhunter.com/trends/veggies-made-great1). Peekaboo Ice Cream is a frozen dessert made with vegetables such as spinach, beets, carrots, zucchini, and cauliflower. While it may sound unusual, the veggies chosen have a mild flavor that helps them blend seamlessly into every bite. As a result, consumers can enjoy a full serving of veggies without the need to skip dessert. With flavors ranging from Cotton Candy to Mint Chip, the new [veggie-infused ice cream](https://www.trendhunter.com/trends/happy-orchard-products) is the perfect way for consumers to pack more vegetables into their diet. Image Credit: *Peekaboo Ice Cream.* ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Veggie-infused Products:** Disruptive innovation opportunity: Explore the potential of incorporating vegetables into various food products to enhance nutritional value without compromising taste. - **Hidden Nutrients:** Disruptive innovation opportunity: Develop innovative ways to incorporate nutritious ingredients into food items, providing consumers with added health benefits. - **Healthier Desserts:** Disruptive innovation opportunity: Create delicious desserts that are packed with wholesome ingredients to cater to health-conscious consumers. ### Sectors Adopting This - **Frozen Desserts:** Disruptive innovation opportunity: Introduce vegetable-infused ice creams and other frozen desserts to tap into the growing market of health-conscious consumers. - **Food Manufacturing:** Disruptive innovation opportunity: Develop innovative techniques and processes to incorporate vegetables into various food products, revolutionizing the industry's approach to healthier options. - **Functional Foods:** Disruptive innovation opportunity: Explore the concept of incorporating hidden nutrients into everyday food items, creating a new market segment for functional foods with added health benefits. ## Related on Trend Hunter - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Cauliflower-Based Ice Creams](https://www.trendhunter.com/trends/cauliflower-based-ice-cream.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Veggie-Infused Flavored Miilks](https://www.trendhunter.com/trends/milk-with-hidden-veggies.md) - [Veggie-Packed Smoothie Pops](https://www.trendhunter.com/trends/rabbit-food.md) - [Legume-Based Ice Cream](https://www.trendhunter.com/trends/wicked-kitchen-ice-cream.md) - [Vegetable-Concealing Brownie Treats](https://www.trendhunter.com/trends/brownies-with-hidden-veggies.md) - [Hidden Veggie Pops](https://www.trendhunter.com/trends/pops.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md)