# Sunlit Beach Shoots Pedro Pacheco Captures Vintage Serenity in the Coco Series By Meghan Young | Published 2011-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pedro-pacheco References: [behance.net](http://www.behance.net/gallery/Coco/1708735) & [pedro-pacheco](http://www.pedro-pacheco.com) There is only so much a photographer needs to do while shooting a swimwear spread, and Pedro Pacheco has done it all. From overexposed lighting to sandy beaches and blonde-haired babes, the [Coco](https://www.trendhunter.com/trends/coco-shimmy) photo series features just what I and anyone else would expect from a summery series. Although some would argue that there is no perfect formula to creating an appealing photoshoot, looking at Pedro Pacheco's Coco photo series pretty much proves them wrong. By introducing a [vintage finish](https://www.trendhunter.com/trends/vintageinspired-beach-chair) to each image -- which is being used quite often right now, especially with the growing popularity of [Instagram](https://www.trendhunter.com/trends/petit-lem-tropicana) -- there is more of an elegant element rather than any sensual qualities in the shoot. In fact, Pedro Pacheco seems to have focused on serenity more than anything else. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage Finish:** Capturing photos with a vintage finish is a trend that adds an elegant element to images and is popular on platforms like Instagram, creating opportunities for photographers and photo editing software companies. - **Overexposed Lighting:** Utilizing overexposed lighting in photoshoots can create a dreamy and ethereal effect, providing opportunities for lighting equipment manufacturers and photographers to innovate. - **Serenity Focus:** Shifting the focus of photoshoots to serenity rather than sensuality can create a unique and calming aesthetic, offering opportunities for swimwear brands and photographers to redefine beauty standards. ### Industries Being Reshaped - **Photography:** The photography industry can capitalize on the trend of vintage finish and overexposed lighting to offer unique products and services. - **Photo Editing Software:** As the trend of vintage finish continues to gain popularity, there is an opportunity for photo editing software companies to develop tools that can easily achieve this desired effect. - **Swimwear:** Swimwear brands can embrace the concept of serenity in photoshoots and align their marketing strategies with a focus on calmness and relaxation. ## Related on Trend Hunter - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Sun-Kissed Summer Fragrances](https://www.trendhunter.com/trends/coco-shimmy.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md)