# Dramatically Elegant Fashion The Pedro Del Hierro Madrid Fall 2013 Campaign Stars Valerija Kelava By Meghan Young | Published 2013-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pedro-del-hierro-madrid-fall-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/valerija-kelava-fronts-pedro-del-hierro-fall-2013-campaign/) & [pedrodelhierro](http://pedrodelhierro.com/) The fashion designs featured throughout the Pedro Del Hierro Madrid Fall 2013 ad campaign are one part elegant and one part dramatic. From the appearance of a black cape to an all-red ensemble, complete with red gloves, the outfits are made for sophisticated women looking to make a stylish statement in slightly unexpected ways. Although the looks aren't necessarily experimental, they are [bold](https://www.trendhunter.com/trends/auteur-studios-fall-2025). The Pedro Del Hierro Madrid Fall 2013 ad campaign stars model Valerija Kelava. The Slovenian beauty posed in front of photographer Lachlan Bailey's lens in the studio photoshoot. Captured against a dark grey backdrop, the outfits stand out beautifully. From [colorful floral prints](https://www.trendhunter.com/trends/contemporary-femininity) to fitted trousers, the looks were perfected with an easy blow-out and a flawless face. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 88% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Dramatic Fashion:** Bold and elegant fashion designs that make a statement for sophisticated women. - **Colorful Prints:** Incorporating vibrant floral and colorful prints into fashion designs for a striking visual impact. - **Refined Accessories:** Innovative use of accessories to enhance and elevate fashion designs for an overall sophisticated look. ### Where This Applies - **Fashion Industry:** Opportunity for fashion designers to create bold but still refined fashion designs for the modern woman. - **Photography Industry:** Opportunity for photographers to utilize dramatic lighting and bold backdrops to showcase fashion designs. - **Cosmetics Industry:** Opportunity for makeup artists to utilize a flawless face and subtle makeup to compliment fashion designs in photo shoots. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md)