# Free Dog Adoption Campaigns All July, Dog Adoption Fees Covered For Active Military and Veterans By Grace Mahas | Published 2023-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pedigree-for-dc-shelter References: [humanerescuealliance.org](https://www.humanerescuealliance.org/animal-search/dogs) & [l.facebook](https://l.facebook.com/l.php?u=http%3A%2F%2Fhumanerescuealliance.org%2Fpedigree-july-dog-adoptions%3Ffbclid%3DIwAR0d7FWKyBJ7dOhXdHQWMrRRTjS9pQO1HNAW7W25JmD6h_HXiCbxqFiuq4c&h=AT2ObQ0NqryL7Z84_7f-zQ2F-aDnT14hrKdIuU855i_-XZoF7IlpGCr3QAJBs_PZ1WxkajLa8SoLydlwZebBK4h3biz9uwSJj4jkJHeQR_5svVCuUjLuDn5ljiRjSI6DtXlTKnJcHFETt7vkAccH&__tn__=-UK-R&c%5b0%5d=AT0I8fYXokSwlStqBotzRDY303xP6irMQoUr0yqcHxanmqiELapxZ8pWtYSqB-yctYXAiUGAwIjuMqYf924N7LRAa22T_TT2YZmZKRqIi6_lgR00VpWvE0IPh2x2cpH2_id8C4OOFwmNH6DuqwyVDM-lw6JqTBymYXl5H4Gq6z_sp8rrUQ)  [Pedigree](https://www.trendhunter.com/trends/pedigree-shelter-sunday), a well-known brand in the pet industry, is capitalizing on the patriotism of our nation's capital by offering a special promotion at the Humane Rescue Alliance ([HRA](https://www.trendhunter.com/trends/remy-martin-2)) in Washington D.C. Throughout the month of July, Pedigree, as part of the Mars family of brands, will cover the adoption fees for military families and veterans looking to adopt a dog. By waiving the typical adoption fees, Pedigree aims to increase the chances of these dogs finding their forever homes. To take advantage of this offer, interested families simply need to present their military identification during the adoption process at HRA. Furthermore, each adopted dog will receive a patriotic bandana from the [DOGS RULE.](https://www.trendhunter.com/trends/impossible-foods-product) store. This initiative aligns with Pedigree's ongoing commitment to supporting shelter dogs and promoting pet adoption. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 11% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Free Dog Adoption Campaigns:** Disruptive innovation opportunity: Promoting pet adoption through free adoption campaigns can lead to increased adoption rates and help shelter dogs find their forever homes. - **Military Family Support:** Disruptive innovation opportunity: Offering special promotions and discounts for military families and veterans can enhance brand loyalty and attract new customers. - **Patriotic Pet Accessories:** Disruptive innovation opportunity: Creating exclusive patriotic accessories for adopted pets can generate additional revenue and strengthen brand identity. ### Industries Being Reshaped - **Pet Industry:** Disruptive innovation opportunity: Leveraging free adoption campaigns can revolutionize the pet industry by promoting pet adoption and reducing the number of animals in shelters. - **Retail Industry:** Disruptive innovation opportunity: Partnering with pet brands and offering exclusive promotions can drive sales and customer engagement in the retail industry. - **Veterans Support Organizations:** Disruptive innovation opportunity: Collaborating with veterans support organizations and providing special services can create positive brand associations and attract new customers in the nonprofit sector. ## Related on Trend Hunter - [Nationwide Pet Adoption Events](https://www.trendhunter.com/trends/pedigree-shelter-sunday.md) - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md) - [Senior Dog Adoption Campaigns](https://www.trendhunter.com/trends/trusted-housesitters.md) - [Dog-Focused QSR Campaigns](https://www.trendhunter.com/trends/hot-dog-on-a-stick.md) - [Large-Scale Adoption Initiatives](https://www.trendhunter.com/trends/best-adoption-event-ever.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [Canine-Friendly Sporting Events](https://www.trendhunter.com/trends/caninefriendly-sporting-events.md) - [Dog-Honoring Fundraising Campaigns](https://www.trendhunter.com/trends/dogust-campaign.md) - [Dog-Friendly Treat Packs](https://www.trendhunter.com/trends/national-dog-days.md)