# Dog-Friendly Sauces Pedigree Drizzlers Sauce Adds Flavor, Texture and Variety to Dogs' Meals By Laura McQuarrie | Published 2025-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pedigree-drizzlers-sauce References: [finance.yahoo](https://finance.yahoo.com/news/pedigree-brand-unleashes-sauciest-innovation-190300790.html) & [pedigree](http://www.pedigree.com/drizzlers)  Just like people, pets enjoy food with satisfying textures to make mealtime more exciting and enjoyable, and [Pedigree](https://www.trendhunter.com/trends/adoptable-playlists) Drizzlers Sauce is launching as the brand's "sauciest innovation yet." Knowing that pet parents want to make an effort to boost pets' meals through [flavor, texture and variety](https://www.trendhunter.com/trends/whats-barkings-shakers-food-toppers), Pedigree launched a convenient, affordable and less messy way than [mixing powders into gravies](https://www.trendhunter.com/trends/now-fresh-good-gravy). Pedigree Drizzlers Sauce is coming to market in pet-pleasing flavors—Natural Beef Flavor, Natural Chicken Flavor, Natural Turkey Flavor and Natural Lamb Flavor—which come in at less than $1 for two servings. For the launch of Pedigree Drizzlers Sauce, the brand will reach pets in NYC's Central Park with a taste test on kibble, and treat their owners to a hot dog. For those who won't be available day-of, Pedigree is launching a limited-time sWAG kit sweepstakes. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 33% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Gourmet Pet Food Enhancements:** Premium sauces and toppings for pet foods are creating new opportunities to elevate the pet mealtime experience similar to gourmet human dining trends. - **Convenience Pet Meal Additives:** Products like Pedigree Drizzlers provide an easy, mess-free way for pet owners to enhance their pets' meals, streamlining the process with less cleanup. - **Personalized Pet Flavors:** Pet food brands are diversifying their offerings with varied flavors, acknowledging the demand for customization and variety in pets' diets. ### Who This Affects Most - **Pet Food and Nutrition:** The growing focus on flavor and texture in pet foods is transforming the pet food industry to resemble culinary trends in human food sectors. - **Pet Retail and E-commerce:** The introduction of novel, easy-to-use pet products is driving sales through pet specialty stores and online marketplaces. - **Pet Health and Wellness:** With a rising interest in premium pet products, the pet health sector is being influenced by innovations aimed at improving pet enjoyment and wellness during feeding. ## Related on Trend Hunter - [Dog-Friendly Kibble Sauces](https://www.trendhunter.com/trends/pedigree-1.md) - [Condiment-Like Meal Toppers](https://www.trendhunter.com/trends/sauce-for-dogs.md) - [Human-Grade Meal Toppers](https://www.trendhunter.com/trends/dog-sauce.md) - [Squeezable Kibble Sauces](https://www.trendhunter.com/trends/jinx-kibble-sauce.md) - [Dog-Friendly Squeezable Gravies](https://www.trendhunter.com/trends/goodboy-gravies.md) - [Cat-Friendly Sauces](https://www.trendhunter.com/trends/wow-cat-sauce.md) - [Dog Food Topper Campaigns](https://www.trendhunter.com/trends/skip-the-sauce-challenge.md) - [Pet-Friendly Fish Oil Drizzles](https://www.trendhunter.com/trends/omega3-oil-drizzle.md) - [Squeezable Dog Treats](https://www.trendhunter.com/trends/squeezable-dog-treat.md)