# Perspective-Shifting Pooch Ads These Pedigree Dog Food Ads Show What Good a Dog Can Do By Laura McQuarrie | Published 2014-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pedigree-dog-food References: [coloribus](http://www.coloribus.com/adsarchive/prints-outdoor/pedigree-stick-19456605/) & [pedigree](http://www.pedigree.com/) There's a lot dogs and owners can learn from one another and these clever [Pedigree dog food ads](https://www.trendhunter.com/trends/pedigree-1) show how getting a dog can make you a much better person. The ads are split down the middle, showing an unfavorable situation on one side, such as a man lurking in the park, a man looking like he wants to jump off the side of a building and a man angrily tossing a bottle into the ocean. On the right sides of the ads, the scenes are totally transformed with the addition of a [friendly pooch](https://www.trendhunter.com/trends/personality-pics). The witty ads by the [Almapbbdo](https://www.trendhunter.com/trends/johnnie-walker-fifa-world-cup-2026) agency in Brazil are a fantastic way to show what improvements a dog can bring to your life. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Perspective-shifting Ads:** Disruptive innovation opportunity: Create ads that challenge viewers' perspectives and show the transformative power of a product or service. - **Mental Health Awareness:** Disruptive innovation opportunity: Develop campaigns that highlight the impact of companionship on mental health and well-being. - **Emotional Branding:** Disruptive innovation opportunity: Employ emotive storytelling techniques in advertising to create deep connections with target audiences. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Explore unconventional advertisement formats that elicit emotional responses and challenge societal norms. - **Pet Care:** Disruptive innovation opportunity: Leverage the emotional bond between humans and animals to develop unique pet care products and services. - **Mental Health Services:** Disruptive innovation opportunity: Incorporate animal-assisted therapy approaches into mental health treatment programs to enhance therapeutic outcomes. ## Related on Trend Hunter - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Dog-Friendly Sauces](https://www.trendhunter.com/trends/pedigree-drizzlers-sauce.md)