# Dog-Friendly Kibble Sauces PEDIGREE® Launches the DRIZZLERS™ Sauce for Dog Food By Kanesa D | Published 2025-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pedigree-1 References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/19255-pedigree-launches-sauce-for-dogs) & [pedigree](https://www.pedigree.com/)  [PEDIGREE®](https://www.trendhunter.com/trends/adoptable-playlists) has launched a new product called PEDIGREE DRIZZLERS™, a new sauce designed to be drizzled on top of dog kibble for an added burst of flavor. Complementing the launch is a new Sauce for All Dogs campaign that will see the brand open up a hot dog stand at Central Park in New York on May 17. The event provided owners with delicious hot dogs, while their furry friends were treated to [kibble topped with DRIZZLERS™ sauce](https://www.trendhunter.com/trends/red-drizzler). The campaign also taps Summer House reality star West Wilson, who has also promoted the new product. “Sauce is key to adding flavor and dogs can now enjoy a tasty mealtime with a sauce of their own, PEDIGREE DRIZZLERS™,” Wilson said. “Ever since I learned that so many dogs are eating sauceless meals, I realized just how passionate I am about making dogs’ meals across the country saucy.” DRIZZLERS are available in Natural Chicken, Turkey, Beef, and Lamb flavors. Image Credit: PEDIGREE ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 24% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Gourmet Pet Food Enhancements:** Pet owners increasingly seek to elevate their pets' mealtime with specialized food additions, reflecting a broader trend towards treating pets as family members. - **Celebrity-driven Pet Campaigns:** Leveraging celebrity endorsements in pet product marketing offers brands a fresh avenue to attract attention and drive product engagement. - **Pet Food Experience Events:** Interactive events centered around pet food create unique opportunities for brands to engage directly with pet lovers, fostering community and brand loyalty. ### Who This Affects Most - **Pet Food and Nutrition:** The evolution of pet eating habits spurs innovation in the pet food industry, focusing on variety, flavor, and enhanced nutrition for pets. - **Celebrity Marketing:** Incorporating celebrities into brand campaigns in the pet product sector enables a wider reach and harnesses influential voices to elevate brand visibility. - **Event Marketing:** Crafting experiential marketing events specifically tailored for pet owners opens channels for engagement and personalized brand interaction. ## Related on Trend Hunter - [Dog-Friendly Sauces](https://www.trendhunter.com/trends/pedigree-drizzlers-sauce.md) - [Condiment-Like Meal Toppers](https://www.trendhunter.com/trends/sauce-for-dogs.md) - [Human-Grade Meal Toppers](https://www.trendhunter.com/trends/dog-sauce.md) - [Squeezable Kibble Sauces](https://www.trendhunter.com/trends/jinx-kibble-sauce.md) - [Dog Food Topper Campaigns](https://www.trendhunter.com/trends/skip-the-sauce-challenge.md) - [Dog-Friendly Squeezable Gravies](https://www.trendhunter.com/trends/goodboy-gravies.md) - [Cat-Friendly Sauces](https://www.trendhunter.com/trends/wow-cat-sauce.md) - [Pet-Friendly Fish Oil Drizzles](https://www.trendhunter.com/trends/omega3-oil-drizzle.md) - [Dog-Friendly Sodas](https://www.trendhunter.com/trends/jones-craft-dog-soda.md)