# Immunity Boosting Hydration Products Pedialyte Immune Support is Rich in Prebiotics By Michael Hemsworth | Published 2020-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pedialyte-immune-support References: [drugstorenews](https://drugstorenews.com/abbott-debuts-pedialyte-immune-support-3-more-hydration-products) & [abbott](https://www.abbott.com) The Pedialyte Immune Support hydration is a new offering from Abbott that will provide consumers with a way to stay healthy and hydrated in a simple, delicious way. The product is made with the brand's signature [blend of electrolytes and glucose](https://www.trendhunter.com/trends/probiomlyte-strawberry) along with a blend of [immune system-supporting ingredients](https://www.trendhunter.com/trends/emergen-c) including [prebiotics](https://www.trendhunter.com/trends/cleanlabel-sparkling-drinks), and vitamins B12, C and E. The drink will come in Mixed Berry and Fruit Punch flavor options to make it well-suited to the needs of consumers. Nutrition Science Lead for Pediatric Nutrition at Abbott Barbara Marriage spoke on the new Pedialyte Immune Support saying, "Making changes to our diets is a good way to get nutrients that support the immune system because about 70% of our immune system is in the digestive tract, making nutrition a critical aspect of immune health. Drinking Pedialyte with Immune Support can help people recover from illness, helping to prevent dehydration while also adding immune-supporting nutrients to the diet." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Hydration with Immune Support:** Creating hydration products that not only provide essential nutrients but also support the immune system. - **Prebiotic-infused Beverages:** Developing beverages that contain prebiotics to support digestive health and strengthen the immune system. - **Functional Hydration Solutions:** Introducing hydration products that offer more than just electrolytes, but also immune-boosting ingredients like vitamins and prebiotics. ### Where This Applies - **Beverage:** The beverage industry can explore innovative ways to incorporate immune-boosting ingredients and offer functional hydration solutions. - **Nutrition:** The nutrition industry has an opportunity to develop and market products that combine hydration and immune support through prebiotics and vitamins. - **Healthcare:** The healthcare industry can recommend and promote hydration products that provide immune support to aid in recovery and prevent dehydration. ## Related on Trend Hunter - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Immunity Support Hydration Supplements](https://www.trendhunter.com/trends/phizz-daily-immune.md) - [Childhood Immunity-Boosting Beverages](https://www.trendhunter.com/trends/witsbb-elderberry-yeast-glucan-drink.md) - [Functional Immunity-Boosting Beverages](https://www.trendhunter.com/trends/inner-immune.md) - [Immunity-Boosting Electrolyte Supplements](https://www.trendhunter.com/trends/trulabs-hydrate.md) - [Gut Health Hydration Supplements](https://www.trendhunter.com/trends/preme.md) - [Pediatric Hydration Drinks](https://www.trendhunter.com/trends/aquabud.md) - [Multi-Benefit Probiotic Yogurts](https://www.trendhunter.com/trends/probiotic-yogurts.md)