# Pedal Pubs Everybody is a Designated Driver By Going Like Sixty | Published 2008-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pedal-pub-lets-you-pedal-til-you-puke References: [fietscafe.nl](http://www.fietscafe.nl/) Anytime I've been on a bike with four people pedaling, at least two are just loafing along. Add [beer](https://www.trendhunter.com/trends/kombi-cool-tap) to the mix and this Pedal Pub isn't going to go far or fast. After starting in Germany and the Netherlands, it is now in the U.S. [16 people can ride](https://www.trendhunter.com/trends/urban-b200), with five pedaling seats and the driver. **Implications** - An innovation like this is not only a fun novelty, but a foray into the world of [portable services](https://www.trendhunter.com/trends/complimentary-public-transportation). If bars and pubs can be mobile, there's no telling what other types of businesses can transferred onto wheels as well. With a growing consumer desire for convenience, it won't be long before everything from restaurants to beauty counters has a moving option. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 23% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Mobile Services:** Pedal Pubs open up the opportunity for businesses to become mobile, catering to the growing consumer desire for convenience. - **Portable Entertainment:** Pedal Pubs serve as a fun novelty and highlight the potential for other types of businesses to offer portable entertainment experiences. - **Moving Options:** The success of Pedal Pubs suggests a market for mobile businesses, paving the way for restaurants, beauty counters, and other industries to consider moving options. ### Who This Affects Most - **Hospitality:** The hospitality industry can explore the concept of mobile services, offering unique experiences to customers. - **Entertainment:** The entertainment industry can leverage the idea of portable entertainment to create new and engaging experiences for audiences. - **Food and Beverage:** Restaurants and bars can consider the potential of moving options, expanding their reach and catering to the convenience-focused consumers. ## Related on Trend Hunter - [Sustainable Multi-Person Scooters](https://www.trendhunter.com/trends/hop-vehicle.md) - [Unconventional E-Bike Designs](https://www.trendhunter.com/trends/pendler.md) - [Low-Speed Golf Vehicles](https://www.trendhunter.com/trends/cru.md) - [Expandable Cargo E-Bikes](https://www.trendhunter.com/trends/expandable-cargo-ebike.md) - [Modular Accessory Urban E-Bikes](https://www.trendhunter.com/trends/pendler-ebike.md) - [Four-Wheeled Hybrid Bike Designs](https://www.trendhunter.com/trends/karver-cyle-concept-k1.md) - [Two-in-One Scooter Bikes](https://www.trendhunter.com/trends/popup-scooter.md) - [Multi-Person Scooter Designs](https://www.trendhunter.com/trends/scooter-platform.md) - [Lightweight Four-Wheeled Bikes](https://www.trendhunter.com/trends/activcycle.md)