# Eco-Friendly Bike Challenges Pedal for Our Planet Encourages Families to Get Outdoors By Laura McQuarrie | Published 2021-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pedal-for-our-planet References: [prnewswire](https://www.prnewswire.com/news-releases/banana-boat-sunscreen-launches-bike-challenge-encouraging-families-to-get-outdoors-and-pedal-for-the-planet-this-summer-301316479.html) Now that the summer months are officially hear and many places are easing out of lockdown restrictions, families are eager to enjoy the good weather and [Banana Boat](https://www.trendhunter.com/trends/banana-boat-smartmist) is launching the Pedal for Our Planet challenge. The challenge aims to get people outside in a safe way and for every mile that's recorded, they will earn a donation toward green initatives. The sunscreen brand is introducing this summer challenge with [fitness and cycling tracking app Strava](https://www.trendhunter.com/trends/chipotle-x-strava-the-city-challenge) and for every 10 miles logged via the in-app challenge, Banana Boat will donate $10 to the [Captain Planet Foundation](https://www.trendhunter.com/trends/fast-casual-seafood-restaurant), up to $20,000. As well as supporting summer fun and important environmental issues, the challenge helps to remind people to stay safe with proper sun protection. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 30% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Fitness Challenges:** Fitness challenges that combine physical activity with environmental initiatives can engage consumers and promote sustainable living. - **Gamification of Green Living:** Incentivizing sustainable behavior through gamification, like recording miles for donations, can create buzz and broaden awareness of eco-friendly lifestyles. - **Partnerships Between Brands and Charities:** Collaborating with relevant charities can create a sense of purpose for consumers and increase social responsibility for brands. ### Sectors Adopting This - **Sunscreen and Skincare:** Sun protection brands can differentiate themselves with unique environmental initiatives and promote the importance of sun safety. - **Fitness and Sports Tracking:** Fitness tracking apps and wearables can expand their user base and deepen user engagement by offering eco-friendly challenges and initiatives. - **Non-profit and Environmental Foundations:** Charitable organizations can broaden their reach and create new partnerships to fund their causes through collaborations with brands and gamified challenges. ## Related on Trend Hunter - [Outdoor Activity Challenges](https://www.trendhunter.com/trends/mental-health-awareness-month.md) - [Design-Forward Suncare Products](https://www.trendhunter.com/trends/banana-boat-smartmist.md) - [Sports-Ready Face Sunscreens](https://www.trendhunter.com/trends/sport-face-spf.md) - [Plastic-Free Laundry Challenges](https://www.trendhunter.com/trends/plastic-free-july.md) - [Female-Focused Walking Challenges](https://www.trendhunter.com/trends/hot-girl-walk-united.md) - [Family-Friendly Bike-Themed Events](https://www.trendhunter.com/trends/family-fun-day.md) - [Outdoor-Themed Summer Sweepstakes](https://www.trendhunter.com/trends/summer-sweepstakes1.md) - [Summer E-Bike Promotions](https://www.trendhunter.com/trends/radpower-bikes-summer-sale.md) - [Motherhood Movement Challenges](https://www.trendhunter.com/trends/moved-by-motherhood.md)