# Uncensored Animal-Infused Ads These Peculiar Ads Reveal Animals’ Junk from a Worm’s Ey By Jen Chae | Published 2013-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peculiar-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/motor_master_floor_disinfectant_dog) These peculiar ads catch your attention in a weird way—from a worm’s eye view. Mexican advertising agency Grey takes a unique approach at marketing Motor Master’s floor disinfectant. The ads display up-close-and-personal snapshots of pets’ bottom views. The slogan is “What is on your floor is not always on your mind.” A worm’s eye view of your pet is not something you see everyday; this aligns well with the theme of how people often overlook the dust and dirt on the floor. When actually put into the perspective of seeing a surprising image in detail, our minds are exposed to a whole another dimension of thoughts. The ad uses [emotional shock](https://www.trendhunter.com/trends/mwcurated) to portray how you’d feel if you were to take a closer look at your floors—from a different angle that is much more intimate. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 73% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Emotional Shock Advertising:** Using unexpected and shocking imagery to evoke strong emotions in consumers, creating a memorable impact. - **Unique Perspective Marketing:** Changing the perspective of the audience to engage their curiosity and create a memorable brand experience. - **Unconventional Product Promotion:** Promoting products in unconventional ways, using strange and unexpected visual representations to capture attention. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunities in exploring unconventional and attention-grabbing advertising techniques. - **Household Cleaning Products:** Disruptive innovation opportunities in creating unique and memorable advertising campaigns that challenge traditional norms in the industry. - **Pet Care and Products:** Disruptive innovation opportunities in leveraging unconventional advertising to showcase unique perspectives and engage pet owners in a new way. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md)