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# Puppetized Energy-Guzzlers
These PECO Commercials Reveal the Monsters in Your Home

By Luisa Amanda Gomes | Published 2010-04-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/peco-commercials
References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/04/appliance-monsters-really-drain-your-energy.html) & [peco](http://www.peco.com/)

The PECO commercials seen here effectively point out the energy-guzzling appliances in your home with the help of ['Sesame Street'-inspired puppets](https://www.trendhunter.com/trends/general-mills-x-jim-henson-company).

From a noisy refrigerator with beady eyes to a plate-vomiting dishwasher, PECO offers to pay viewers to take these [annoying appliance](https://www.trendhunter.com/trends/homey-energy-dongle) off their hands.

So, if seeing these monsters isn't enough for you to toss away these [energy wasting devices](https://www.trendhunter.com/trends/sunny-by-uncharted), hopefully PECO's promise of saving money and monetary incentive will get you to cut your ties with them.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 40% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Energy Efficiency Awareness:** The PECO commercials highlight the need for consumers to be aware of their energy consumption and invest in energy-efficient appliances.
- **Humorous Marketing Campaigns:** The use of 'Sesame Street'-inspired puppets in the PECO commercials demonstrates the potential for humor in advertising to engage and educate consumers.
- **Incentivized Appliance Replacement:** PECO's offer to pay viewers to take their energy-guzzling appliances incentivizes consumers to replace them with more energy-efficient options.

### Where This Applies

- **Appliances:** The PECO commercials create an opportunity for appliance manufacturers to showcase and market their energy-efficient products.
- **Energy Utilities:** Energy utility companies like PECO can leverage this marketing campaign to promote energy conservation and customer engagement initiatives.
- **Digital Advertising:** The success of the PECO commercials suggests a potential demand for creative and humorous marketing campaigns in the digital advertising industry.

## Related on Trend Hunter

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- [Trash-Centric Musical Campaigns](https://www.trendhunter.com/trends/glad-x-sesame-street.md)
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- [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md)
