# Egg-Centric Snack Brands Peckish Shares "Peck Packs" with Organic, Fully Cooked Free-Range Eggs By Laura McQuarrie | Published 2018-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peckish References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/12487-cracking-the-snacking-potential-of-eggs) At Natural Products Expo East, Sonoma Brands is debuting an egg-focused snack brand by the name of 'Peckish.' The first products to be released by Peckish will be "peck packs" that pair two fully cooked, organic and free-range eggs with crunchy dips—the available options include Eggs & “Rancheros,”" Eggs & “Maple Waffles,” Eggs & “Fried Rice,” Eggs & “Salt & Pepitas” as well as Eggs & “Everything.” As well as being appealing to consumers who are looking for high-protein snacks, Peckish will stand out to those who desire specific solutions for a paleo, ketogenic, Whole30 or gluten-free diet. Peckish aims to provide products that can work for breakfast, but also serve as small meals throughout the day. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **High-protein Snacks:** Opportunity for creating innovative, convenient, and portable high-protein snacks for health-conscious consumers on-the-go. - **Specialized Diets:** Potential to develop snack products that cater to specific dietary needs such as paleo, ketogenic, Whole30, and gluten-free diets. - **Flexible Meal Options:** Disruption potential in offering versatile snack products that can be enjoyed as a quick breakfast or as small meals throughout the day. ### Who This Affects Most - **Snack Food Industry:** Opportunity for snack companies to capitalize on the growing demand for nutritious and convenient snacks. - **Health Food Industry:** Potential for health food companies to cater to consumers seeking specialized dietary options and high-protein snacks. - **Paleo and Ketogenic Food Industry:** Innovation opportunities in developing snack products specifically tailored to the paleo and ketogenic diet trends. ## Related on Trend Hunter - [Ready-to-Eat Omelet Snacks](https://www.trendhunter.com/trends/crepini.md) - [Jerky-Like Chicken Sticks](https://www.trendhunter.com/trends/chicken-sticks.md) - [Nutritious Egg-Based Product Lines](https://www.trendhunter.com/trends/power-pasta.md) - [Protein-Packed Egg Wraps](https://www.trendhunter.com/trends/egglife-foods-1.md) - [Single-Serve Pickled Eggs](https://www.trendhunter.com/trends/unapologetically-pickled-eggs.md) - [Convenient Protein-Packed Breakfasts](https://www.trendhunter.com/trends/wecook-egg-bites.md) - [Convenient Scrambled Egg Kits](https://www.trendhunter.com/trends/just-crack-an-egg-1.md) - [Protein-Rich Frittata Snacks](https://www.trendhunter.com/trends/potato-frittata-bites.md) - [Egg-Based Protein Crisps](https://www.trendhunter.com/trends/protein-crisp-snacks.md)