# Talking Toy Buttons 'Pechat' Turns Playthings into Interactive Talking Toys By Laura McQuarrie | Published 2016-03-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/pechat References: [japantrends](http://www.japantrends.com/pechat-button-speaker-cuddly-toy/) & [pechat.jp](http://pechat.jp/index_en.html) 'Pechat' is the name of a new device prototype that elevates ordinary stuffed animals to the level of many new [smart toys](https://www.trendhunter.com/trends/heymates) on the market. While there are now dozens of toys that are designed with the ability to speak and interact with kids right out of the box, Pechat is a concept that makes it possible to add this feature on to low-tech toys. The device takes the form of a cheery yellow button that can be attached to a toy in order to serve as a speaker and the "voice" of the [plush toy](https://www.trendhunter.com/trends/tedi). With a companion smartphone app, kids are able to interact with their most [beloved toys](https://www.trendhunter.com/trends/otter-toy) in an all-new way with Voice Chat, Text Chat, Tap Chat and Auto Chat functions. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 8% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Talking Toys:** The trend of interactive talking toys allows for the integration of technology and play, opening up opportunities for more engaging and interactive experiences. - **Enhancing Low-tech Toys:** The trend of enhancing low-tech toys with additional features like voice and interactivity creates new possibilities for revitalizing traditional toys and extending their lifespan. - **Companion Smartphone Apps:** The trend of companion smartphone apps for toys enables a deeper level of interaction and customization, enhancing the play experience and providing new avenues for learning and entertainment. ### Sectors Adopting This - **Toy Manufacturing:** The toy manufacturing industry can explore the innovation opportunities of integrating technology into their products, allowing for the creation of interactive and educational toys. - **Mobile App Development:** The mobile app development industry can tap into the demand for companion apps for toys, creating platforms that enhance the play value and offer unique features and functionalities. - **Smart Toy Market:** The smart toy market can leverage the trend of enhancing low-tech toys to expand their offerings, reaching a wider audience and providing a bridge between traditional toys and modern technology. ## Related on Trend Hunter - [Talkative AI Toys](https://www.trendhunter.com/trends/bubblepal.md) - [Interactive Toy Experiences](https://www.trendhunter.com/trends/toypal.md) - [AI-Powered Plush Teddies](https://www.trendhunter.com/trends/ai-teddy-kumma.md) - [Interactive Pixel Plushies](https://www.trendhunter.com/trends/pixel-hugs.md) - [Recordable Stuffed Animals](https://www.trendhunter.com/trends/dubido-factory.md) - [Kids' Interactive Sensory Toys](https://www.trendhunter.com/trends/interactive-and-multisensory-toys.md) - [Functional Toy Telephones](https://www.trendhunter.com/trends/chatter-telephone.md) - [Tactile Digital Pets](https://www.trendhunter.com/trends/punirunes-touchable-digital-pet.md) - [Conversational AI Companions](https://www.trendhunter.com/trends/cati.md)