# Social Justice Ice Creams The Ben & Jerry’s Pecan Resist Ice Cream Stands Against Oppression By Michael Hemsworth | Published 2018-12-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pecan-resist References: [foodbev](https://www.foodbev.com/news/ben-jerrys-unveils-anti-trump-ice-cream-called-pecan-resist/) & [benjerry](https://www.benjerry.com) The Ben & Jerry’s Pecan Resist ice cream has been launched as the latest flavor from the [frozen dessert brand](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy) as a product that takes a stand against inequality in the United States. The ice cream is made with a [chocolate base](https://www.trendhunter.com/trends/ben-jerrys-chocolatey-orange-chunk) that has been infused with dark and white fudge chunks along with pecans, fudge, covered almonds and walnuts. The packaging for the new ice cream was illustrated by San Francisco Bay Area resident artist and activist Favianna Rodriguez and features chromatic, inclusive imagery. Speaking on the new Ben & Jerry’s Pecan Resist ice cream, the brand explained its opposing stance to the current administration and the need to represent those who have experienced inequality, whether in the present or past, to stand with them in solidarity. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Social Justice Flavored Products:** There is a trend of brands launching products that take a stand against inequality, providing consumers with opportunities to support social justice causes. - **Artistic Packaging:** There is a trend of brands collaborating with artists to create visually appealing and inclusive packaging for their products, adding value to the consumer experience. - **Activism in Food Industry:** There is a trend of food brands using their products as a platform to voice social and political viewpoints, fostering engagement and loyalty among socially conscious consumers. ### Industries Being Reshaped - **Ice Cream Industry:** The ice cream industry can explore the opportunity to introduce more flavors and products that support social justice causes, appealing to the growing number of socially conscious consumers. - **Art and Design Industry:** The art and design industry can capitalize on the trend of collaborations with brands to create visually striking packaging that resonates with consumers. - **Food and Beverage Industry:** The food and beverage industry has the opportunity to embrace activism and use their products as a platform for driving social change, connecting with consumers on a deeper level. ## Related on Trend Hunter - [Voter Activation Ice Creams](https://www.trendhunter.com/trends/churn-out-the-vote.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Collaboration Ice Creams Flavors](https://www.trendhunter.com/trends/lights-caramel-action-ice-cream.md) - [Sustainable Ice Cream Lineups](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely.md) - [Entrepreneur-Created Ice Cream Favors](https://www.trendhunter.com/trends/sweet-mango-memories.md) - [Refugee-Supporting Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sunny-honey-home.md) - [Presidential Coconut Ice Creams](https://www.trendhunter.com/trends/coconut-jubilee.md) - [Ethically Sourced Chocolate Treats](https://www.trendhunter.com/trends/tonys-chocolonelys-and-ben-jerrys.md) - [Textural Ice Cream Bites](https://www.trendhunter.com/trends/ben-jerrys-peaces.md)