# Rocking Mobiles The Pebble Cellphone Concept Goes Back to Basics By Alex Scott | Published 2010-04-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pebble-cellphone-concept References: [thedesignblog.org](http://www.thedesignblog.org/entry/sized-down-pebble-cellphone-sans-multimedia-for-a-sleek-design/) With each passing year, more and more features get added to mobile phones, but does anyone ever stop to think how many of these applications we really use? The [Pebble](https://www.trendhunter.com/trends/beepberry) Cellphone Concept reminds us that the really only essential feature needed is, of course, the ability to make a call. Taking away all the frills, we are left with a sleek, simple phone that does exactly what we want it to do. Conceived by Jamie Lawrence, the Pebble Cellphone Concept does not sacrifice aesthetic appeal just because it does away with the multimedia functions. The two ends slide out to reveal the touch screen, and when you're on the go, it folds up into a neat pocket-size shape. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Simplistic Mobiles:** The trend of simplifying mobile phones to only essential features could disrupt the smartphone industry by catering to a minimalist lifestyle. - **Minimalist Design:** A trend of minimalistic design for mobile phones may create opportunities for innovative and eye-catching designs that prioritize functionality over form. - **Pocket-sized Mobiles:** A trend of foldable or compact mobile phones could disrupt the market by creating a more travel-friendly and efficient mobile experience. ### Who This Affects Most - **Telecommunications:** Telecommunications industries could be impacted by the trend of simplifying mobile phones as consumer preferences shift towards more basic devices. - **Consumer Electronics:** Consumer electronics could benefit from a trend of minimalist designs for mobile phones that prioritize functionality and ease of use over excessive features and complexity. - **Travel Technology:** A trend of compact or foldable mobile phones could disrupt the travel industry by creating a more convenient and practical mobile experience for frequent travelers. ## Related on Trend Hunter - [Simplistic Folding Clamshell Smartphones](https://www.trendhunter.com/trends/01-phone.md) - [Digital Detox Phone Concepts](https://www.trendhunter.com/trends/minimalist-foldable-phone.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Reduced Connectivity Mobile Devices](https://www.trendhunter.com/trends/minimal-phone.md) - [Mini Transparent Smartphone Concepts](https://www.trendhunter.com/trends/nothing-mini-phone.md) - [Visible Component Smartphone](https://www.trendhunter.com/trends/nothing-phone-1.md) - [Hourglass-Shaped Phone Concepts](https://www.trendhunter.com/trends/meti.md) - [Simplistic Distraction-Free Phones](https://www.trendhunter.com/trends/lofone.md) - [Minimalist Communication Devices](https://www.trendhunter.com/trends/kompakt.md)