# Grit-Free Pea Protein Sources Merit Functional Foods Introduces 'Peazazz C' Plant-Based Protein By Kanesa D | Published 2022-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peazazz-c References: [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2022/07/25/merit-unveils-grit-free-pea-protein-for-rtd-protein-beverages?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [meritfoods](https://meritfoods.com/)  Merit Functional Foods has claimed that its new [pea protein ingredient](https://www.trendhunter.com/trends/texturizing-pea-protein) dubbed ‘Peazazz C’ is a smoother, less chunky alternative to other plant-based protein options, even in higher concentrations. The company also claims that ‘Peazazz’ can be used in other protein formats, including protein bars, dairy alternatives, and [ready-to-mix protein powders](https://www.trendhunter.com/trends/organic-pea-protein-powder). The alternative is supposed to “support low sodium claims in high-protein applications,” and offers consumers a healthier choice when selecting plant proteins. The company hopes that ‘Peazazz C’ can provide a solution to the problem of grittiness in [ready-to-drink plant beverages](https://www.trendhunter.com/trends/nowhey). Merit Functional Foods also claims that it has an advantage in the plant-based protein industry due to its chain of suppliers being in close proximity to each other. For more information on 'Peazazz C,' consumers can visit Merit's website. Image Credit: Sanny11, Getty Images ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 18% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Smooth Plant-based Proteins:** Merit Functional Foods' 'Peazazz C' offers a smoother option for plant-based protein products, providing a disruptive opportunity for companies looking to improve texture and quality. - **Low Sodium High-protein Alternatives:** The use of 'Peazazz C' in high-protein applications can support low sodium claims, creating a disruptive opportunity for companies to offer healthier options to consumers. - **Grit-free Ready-to-drink Plant Beverages:** 'Peazazz C' offers a solution to the problem of grittiness in ready-to-drink plant beverages, creating an opportunity for companies to improve the quality of their plant-based products. ### Where This Applies - **Plant-based Protein:** Merit Functional Foods' introduction of 'Peazazz C' offers a disruptive potential in the plant-based protein industry, providing a smoother, healthier, and grit-free alternative to traditional plant-based proteins. - **Protein Bars and Powders:** The versatility of 'Peazazz C' in other protein formats, including protein bars and powders, presents a disruptive opportunity for companies to create grit-free and healthier protein products. - **Dairy Alternatives:** 'Peazazz C' can be used in dairy alternatives, providing a disruptive opportunity for companies looking to create smoother and healthier plant-based milk and cheese alternatives. ## Related on Trend Hunter - [Cold-Pressed Bar Plant Proteins](https://www.trendhunter.com/trends/ingredion-vitessence-pea-100-hd.md) - [Improved Pea Protein Innovations](https://www.trendhunter.com/trends/taste-and-texture.md) - [Simplified Plant-Based Binding Agents](https://www.trendhunter.com/trends/vertis-pb-pea.md) - [Bean-Based Food Additives](https://www.trendhunter.com/trends/ingredion-vitessence-prista.md) - [Nutritionally Complete Vegetable Proteins](https://www.trendhunter.com/trends/vertis-textured-pea-canola-protein.md) - [Micronized Protein Recipe Supplements](https://www.trendhunter.com/trends/hifood-micro-protein.md) - [High-Protein Pea Varieties](https://www.trendhunter.com/trends/highprotein-pea.md) - [Convenient Powdered Plant Milks](https://www.trendhunter.com/trends/powdered-plant-milk.md) - [Textured Wheat Plant Proteins](https://www.trendhunter.com/trends/roquette-nutralys.md)