# Pea-Based Chip Brands Peatos Goes All-In on Plant-Based Branding with New Mascot and Packaging By Niko Pajkovic | Published 2022-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peatos-1 References: [theshelbyreport](https://www.theshelbyreport.com/2022/03/01/peatos-goes-plant-based-with-a-new-packaging-design-and-mascot/?utm_source=feedly&utm_medium=rss&utm_campaign=peatos-goes-plant-based-with-a-new-packaging-design-and-mascot) & [peatos](https://peatos.com/)  California-based snack brand PeaTos has announced it will be transitioning into an entirely plant-based operation, a move that will include updated branding and a new "sassy" female mascot called DJ_P. Although [Peatos](https://www.trendhunter.com/trends/cheetos-and-funyuns) has been offering customers a healthy alternative to traditional supermarket chips for quite some time, the new move will see the brand go all-in on its plant-based roots. The company will replace all the corn or potato bases used for regular chips with [nutrient-dense peas](https://www.trendhunter.com/trends/origin-nutrition). As a result, each serving of Peatos delivers two times the amount of protein and three times the amount of fiber compared to a leading salty snack brand. In addition, the Peatos updated branding aims to appeal to kids by reimagining healthy snacking as a fun and playful activity. “Kids are the toughest customers, and our research tells us kids love the taste and crunch of PeaTos. We’ve effectively put an end to snack-time negotiation with [plant-based snacks](https://www.trendhunter.com/trends/hain-celestial-garden-veggie-snacks) that taste just like the leading junk food snacks. Kids can’t tell the difference, and parents love them too,” said Nick Desai, founder and CEO of PeaTos. Image Credit: PeaTos ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Snacks:** The trend of shifting towards plant-based snacks to replace traditional supermarket chips opens up opportunities for new healthy plant-based snack brands. - **Kid-friendly Snacks:** The trend of reimagining healthy snacking as a fun and playful activity for kids creates opportunities to innovate new plant-based snacks that appeal to children. - **Alternative Base Ingredients:** The trend of using alternative base ingredients such as peas to replace corn or potato bases in snacks presents opportunities to create more nutritious and protein-rich snack options. ### Where This Applies - **Snack Food Industry:** The shift towards plant-based snacking options provides opportunities for companies in the snack food industry to innovate and provide healthier alternatives for their customers. - **Health Food Industry:** The trend of replacing traditional snacks with healthier plant-based options opens up opportunities for companies in the health food industry to create new products and expand their customer base. - **Children's Snack Industry:** The rising demand for kid-friendly plant-based snacks presents opportunities for companies in the children's snack industry to innovate and create healthier snack options that appeal to young consumers. ## Related on Trend Hunter - [Cheesy Pea-Based Snacks](https://www.trendhunter.com/trends/cheetos-and-funyuns.md) - [Puffy Plant-Based Snacks](https://www.trendhunter.com/trends/peatos-puffs.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Veggie-Forward Crispeas Snacks](https://www.trendhunter.com/trends/veggieforward-crispeas-snack.md) - [Grain-Free Baked Crisps](https://www.trendhunter.com/trends/savory-crisps.md) - [Cheesy Puffed Pea Snacks](https://www.trendhunter.com/trends/vegan-cheezy-cheddar-pops.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md) - [Chickpea-Based Healthy Snacks](https://www.trendhunter.com/trends/wotsits.md) - [High-Protein Pea Chips](https://www.trendhunter.com/trends/origin-nutrition.md)