# Peated American Bourbons Buffalo Trace Experimental Collection: Peated Bourbon is Aromatic By Michael Hemsworth | Published 2023-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peated-bourbon References: [hiconsumption](https://hiconsumption.com/buffalo-trace-experimental-collection-peated-bourbon/) & [buffalotracedistillery](https://www.buffalotracedistillery.com/our-brands/experimental-collection.html)  The Buffalo Trace Experimental Collection: Peated Bourbon is the latest addition to the brand's [signature series of spirits](https://www.trendhunter.com/trends/hungarian-oak) that promises to provide an aromatic experience with every sip. The spirit is crafted with the distillery's traditional high-rye mashbill for the main recipe before adding in peated malt in place of the standard malted barley. The bourbon was then aged for 10 years to achieve a 90-proof ABV before being bottled, which imparts a smoky yet nutty aroma with notes of mahogany, leather, and cacao beans. The Buffalo Trace Experimental Collection: Peated Bourbon is something of a rarity within the industry given that peat is traditionally reserved for Scotch whiskies. The [limited-edition spirit](https://www.trendhunter.com/trends/limitededition-bourbon-expression) is being offered in 375ml bottles priced at $47 each. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 22% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Peated Bourbons:** Peated bourbons are a novel trend that can disrupt the traditional American whiskey market. - **Experimental Whiskies:** Innovation in experimental whiskies like the Buffalo Trace Experimental Collection can open new markets for distilleries. - **Cross-cultural Blends:** Cross-cultural blends like the use of peated malt in American bourbons can create disruptive innovation opportunities in the spirits industry. ### Where This Applies - **Alcohol:** The production and sale of experimental spirits can aid the further growth of the alcohol industry. - **Consumer Packaged Goods (CPG):** CPG companies that invest in innovative spirit production can leverage upcoming market trends. - **Food and Beverage:** Restaurants and bars serving experimental spirits can create new business models within the food and beverage industry. ## Related on Trend Hunter - [Beer Lover-Targeted Whiskeys](https://www.trendhunter.com/trends/buffalo-trace-experimental-collection-26.md) - [Smoky Limited-Edition Whiskeys](https://www.trendhunter.com/trends/japanese-singlemalt-whisky.md) - [Small-Batch Smoky Bourbon Spirits](https://www.trendhunter.com/trends/basil-hayden-subtle-smoke.md) - [Experimental Grain Whiskys](https://www.trendhunter.com/trends/grain-whisky.md) - [Prestigious Peated Whiskeys](https://www.trendhunter.com/trends/36yearold-single-malt.md) - [Flavorful Limited-Edition Bourbons](https://www.trendhunter.com/trends/limitededition-bourbon.md) - [Ultra-Aged Complex Bourbons](https://www.trendhunter.com/trends/buffalo-trace-distillery-1.md) - [Curated Oak-Finished Whiskeys](https://www.trendhunter.com/trends/pursuit-spirits.md) - [Savory Smoky Bourbons](https://www.trendhunter.com/trends/bib-tucker-double-char-bourbon.md)