# Sporty Caviar Collaborations Pearl Street Caviar & NBA LAB Made Branded Caviar for Six NBA Teams By Laura McQuarrie | Published 2019-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pearl-street-caviar References: [foodandwine](https://www.foodandwine.com/news/pearl-street-caviar-nba-teams) & [pearlstreetcaviar](https://www.pearlstreetcaviar.com/nba-lab) According to [Pearl Street Caviar](https://www.trendhunter.com/trends/indulgent-with-gu), caviar used to be an everyday snack until it became a sought-after delicacy reserved for the elite. Now, Pearl Street Caviar and NBA LAB are teaming up to offer accessible, sustainable caviar to all, especially those "who [need] the fuel to take risks, to get fit, [and] to have fun." With the help of NBA LAB, the league’s research and development incubator, Pearl Street Caviar created different kinds of branded caviar for six NBA teams. The [Los Angeles Lakers](https://www.trendhunter.com/trends/little-beast-and-nba), Brooklyn Nets, Miami Heat, New York Knicks, Houston Rockets and [Golden State Warriors](https://www.trendhunter.com/trends/nba-oreo-cookies) now all have their own officially branded caviar products that can be purchased in 12-gram and regular 30-gram tins. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 27% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Accessible Luxury:** The collaboration between Pearl Street Caviar and NBA LAB is an example of making luxury items, like caviar, more accessible to a wider audience. - **Sports Collaborations:** The partnership between Pearl Street Caviar and NBA LAB highlights the growing trend of collaborations between sports brands and luxury products. - **Sustainable Snacking:** The focus on sustainable caviar by Pearl Street Caviar demonstrates the trend towards environmentally friendly options in the luxury food industry. ### Sectors Adopting This - **Food and Beverage:** The collaboration between Pearl Street Caviar and NBA LAB creates opportunities for innovation in the luxury food and beverage industry. - **Sports and Fitness:** The branded caviar products for NBA teams by Pearl Street Caviar and NBA LAB present opportunities for synergistic partnerships between the sports and fitness industry and the luxury market. - **Retail and Merchandising:** The introduction of branded caviar products for NBA teams by Pearl Street Caviar and NBA LAB opens up new market possibilities within the retail and merchandising industry. ## Related on Trend Hunter - [Basketball League Customized Cookies](https://www.trendhunter.com/trends/nba-oreo-cookies.md) - [Athlete-Backed Jewelry Brands](https://www.trendhunter.com/trends/mens-jewelry-brand.md) - [NBA-Themed Dog-Friendly Collections](https://www.trendhunter.com/trends/little-beast-and-nba.md) - [Basketball-Themed Chocolate Treats](https://www.trendhunter.com/trends/yowie-and-the-nba.md) - [Fast-Food Caviar Kits](https://www.trendhunter.com/trends/mcnugget-caviar-kit.md) - [Caviar-Paired Crisps](https://www.trendhunter.com/trends/crisps-and-caviar-collection.md) - [Premium Team-Specific Apparel](https://www.trendhunter.com/trends/game-7-apparel.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [NBA Championship Beer Collabs](https://www.trendhunter.com/trends/nba-championship-bottles.md)