# Eco Rocker Videos The Pearl Jam 'Amongst the Waves' Song Strives for Preservation By Tiana Reid | Published 2010-07-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pearl-jam-amongst-the-waves References: [planetgreen.discovery](http://planetgreen.discovery.com/feature/instrumental/pearl-jam-launches-oceans-campaign.html) & [pearljam](http://pearljam.com/oceans/) All the proceeds from the U.S. sale of the Pearl Jam 'Amongst the Waves' song go to the [Conservation International's Ocean Campaign](https://www.trendhunter.com/trends/worlds-largest-ocean-dispute). The organization strives to ensure a healthy environment by protecting the resources that we need to survive. Watch the video that features the overwhelming power of Mother Nature. The Pearl Jam site offers a number of resources on how you can get involved and contact your elected officials. **Implications** - There are a number of ways that musicians and actors try and raise awareness for [environmental issues](https://www.trendhunter.com/trends/vital-ground-foundation), but few ways are more effective than [specialty songs or releases](https://www.trendhunter.com/trends/the-green-album-by-califia-farms) that serve a direct benefit to a specific organization. By listing the Conservation International Ocean Campaign as the sole beneficiary of this single's proceeds, Pearl Jam raises the CIOC's profile exponentially. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 22% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Socially Conscious Music:** Musicians and artists using specialty songs or releases to raise awareness and support specific organizations. - **Environmental Activism Through Entertainment:** Using music and videos as powerful tools to advocate for environmental preservation. - **Collaboration Between Nonprofits and Artists:** Partnerships between musicians and organizations to promote environmental causes. ### Where This Applies - **Music Industry:** Opportunities for musicians to leverage their platform and support environmental causes. - **Nonprofit Industry:** Nonprofit organizations can explore creative collaborations with artists to raise awareness and funds for their causes. - **Entertainment Industry:** Entertainment companies can foster partnerships with environmental organizations to create impactful content and initiatives. ## Related on Trend Hunter - [Ocean-Themed Fundraisers](https://www.trendhunter.com/trends/teamseas.md) - [Environmental Film Platforms](https://www.trendhunter.com/trends/patagonia-films.md) - [Coastal Charity-Supporting Beers](https://www.trendhunter.com/trends/lightbodied-ale.md) - [Ocean Plastic Watch Collaborations](https://www.trendhunter.com/trends/surfrider-foundation-1.md) - [Groundbreaking Ocean Campaigns](https://www.trendhunter.com/trends/worlds-largest-ocean-dispute.md) - [Inclusive Elementally Inspired Jewelry](https://www.trendhunter.com/trends/every-wave.md) - [Sustainable Haircare Partnerships](https://www.trendhunter.com/trends/amika-joins-4ocean.md) - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [Flora-Friendly Meditation Albums](https://www.trendhunter.com/trends/the-green-album-by-califia-farms.md)