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# Free Supercar Incentives
Pearl 60 Yachts Teams with Bentley for Gift with Purchase

By Christina Butty | Published 2009-07-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/pearl-60-yachts-teams-with-bentley-gift-with-purchase
References: [luxist](http://www.luxist.com/2009/07/27/buy-this-yacht-get-a-bentley-for-free/) & [pearlmotoryachts](http://www.pearlmotoryachts.com/pearl_60_yacht.htm)

As if the [Pearl 60 yacht](https://www.trendhunter.com/trends/custombuilt-yacht) wasn’t luxurious and desirable enough, Pearl Motor Yachts has teamed with [Bentley](https://www.trendhunter.com/trends/mulliner-blackline) and is offering a free Bentley GT Continental Coupe with purchase of the Pearl 60.

Apparently this free Bentley GT Continental Coupe with purchase of the Pearl 60 is only valid until September 20, so it would be best to get on that.

Gifts with purchase are nothing new, but a free Bentley? What will they think of next?

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 42% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Gift with Purchase:** Expanding the concept of gifts with purchase to luxury items like a Bentley GT Continental Coupe presents an opportunity for high-end brands to enhance their appeal and drive sales.
- **Collaborative Marketing:** Teaming up with another prestigious brand, such as Pearl Yachts and Bentley, for a gift with purchase promotion creates a unique and exclusive offering that generates buzz and attracts affluent consumers.
- **Time-limited Incentives:** Setting a limited-time offer for the free Bentley GT Continental Coupe with purchase encourages urgency and can drive sales within a specific period, making it an effective strategy for boosting revenue in the short term.

### Sectors Adopting This

- **Luxury Yachts:** The luxury yacht industry can leverage collaborations with high-end automotive brands to provide unique incentives and enhance the perceived value of their products.
- **Automotive:** Automotive companies can explore partnership opportunities with luxury yacht manufacturers to create exclusive promotions that attract affluent customers and differentiate their brand in the market.
- **Retail:** Retailers across industries can adopt time-limited incentives and collaborate with luxury brands to offer unique gifts with purchase, creating a sense of exclusivity and driving customer engagement and sales.

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