# In-Cabin Audio Partnerships Sonos Built Its Custom Sound System for the Škoda Peaq EV By Adam Harrie | Published 2026-06-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/peaq-ev References: [businesswire](https://www.businesswire.com/news/home/20260623678331/en/Sonos-Partners-with-koda-to-Bring-Premium-Sound-to-the-All-New-Peaq) & [linkedin](https://www.linkedin.com/posts/tomconrad_excited-about-what-were-building-with-%C5%A1koda-activity-7444405194219749376-dc1k/)  Sonos partnered with Škoda to serve as the automaker's audio brand for its new flagship electric vehicle, architecting the Sonos [Škoda Peaq](https://www.trendhunter.com/trends/koda-epiq) in-cabin listening system from the ground up. Available as part of the optional Relax Package, the system's every component was custom-tuned for the vehicle to deliver deep, controlled bass and a front-focused soundstage that reflects the artist's original intent. The system uses spatial audio to create balanced sound across every seat, marking the latest evolution of [Sonos'](https://www.trendhunter.com/trends/wild-tracks) broader push to extend its connected listening philosophy beyond the home and into new environments. The collaboration marks Sonos' first purpose-built [automotive audio partnership](https://www.trendhunter.com/trends/taycan-turbo-s-soho) of this scale. Sonos shows how connected sound systems are becoming a defining feature in next-generation electric vehicle design. Image Credit: Sonos ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 79% | Activity: 81% | Freshness: 78% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Branded In-cabin Audio:** Premium speaker brands are becoming embedded vehicle experience partners, creating room for automakers to differentiate electric models through recognizable entertainment ecosystems. - **Spatial Vehicle Sound:** Immersive audio tailored to each seat introduces new possibilities for personalized media, wellness, navigation, and safety cues inside software-defined cars. - **Connected Listening Expansion:** Home audio platforms moving into mobility environments signal a broader shift toward continuous listening experiences across domestic, automotive, and travel settings. ### Where This Applies - **Electric Vehicles:** Cabin experience features are gaining strategic importance as EV makers seek differentiation beyond range, charging speed, and performance specifications. - **Consumer Electronics:** Audio hardware companies have expanding pathways into automotive-grade systems that extend brand loyalty beyond homes and personal devices. - **Automotive Infotainment:** Software-led entertainment platforms are reshaping dashboards into experiential media hubs with recurring revenue potential and deeper ecosystem integration. ## Related on Trend Hunter - [Luxury Lounge Evs](https://www.trendhunter.com/trends/Luxury-lounge-EVs.md) - [In-Car Gaming Collaborations](https://www.trendhunter.com/trends/airconsole-x-audi.md) - [Immersive In-Car Audio Systems](https://www.trendhunter.com/trends/pioneer-sphera.md) - [Golf Audio Partnerships](https://www.trendhunter.com/trends/technics-sound-deck.md) - [Cost-Conscious Audio Equipment](https://www.trendhunter.com/trends/sony-speakers.md) - [Deeply Integrated Automotive UIs](https://www.trendhunter.com/trends/apple-carplay-ultra.md) - [Multi-Room Audio Support Speakers](https://www.trendhunter.com/trends/sonos-play-speaker.md) - [Performance-Driven Slick Auto Models](https://www.trendhunter.com/trends/international-auto-show.md) - [Supercar-Inspired Sound Systems](https://www.trendhunter.com/trends/esavox.md)