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# Cartoon Canine Makeovers
The Peanuts Snoopy Receives Some High-Fashion Clothes

By Jacqueline Parrish | Published 2009-10-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/peanuts-snoopy
References: [cocoperez](http://cocoperez.com/?from=PH&p=48605) & [comics](http://comics.com/peanuts)

To help celebrate the sixtieth anniversary of Peanuts, Snoopyâ€”the gang's cute dog companionâ€”received a little help from high-profile fashion houses from all over the world.

The makeover that black-and-white Snoopy received included creative, label-conscious garments from [Hermes](https://www.trendhunter.com/trends/cape-cod-titanium), [Chloe](https://www.trendhunter.com/trends/phoebe-philo), Channel, [Balenciaga](https://www.trendhunter.com/trends/balenciaga-resort-2027) and Chloe. The beloved Peanuts' Snoopy, and his girlfriend, have never looked so suave and stylish.

**Implications** - Brand crossovers like this have the double advantage of promoting two distinct products simultaneously. When a famous fashion brand, for example, creates a tribute for a celebrated cultural icon it succeeds at renewing and rejuvenates consumer interest in both that icon's brand and its own. With this in mind, cross-industry collaborations are definitely a win-win situation whenever the opportunity presents itself.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 21% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Brand Crossovers:** Brand collaborations between fashion houses and cultural icons renew consumer interest in both brands.
- **Renewing Consumer Interest:** Collaborations between fashion and cultural icons rejuvenate consumer interest in both brands.
- **Cross-industry Collaborations:** Collaborating across industries creates win-win situations for brands involved.

### Sectors Adopting This

- **Fashion:** Fashion houses collaborating with cultural icons to create unique products.
- **Entertainment:** Cultural icons partnering with fashion houses to create innovative merchandise.
- **Marketing:** Brand collaborations creating double advantages for promotion and consumer engagement.

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