# Viking-Branded Snacks This Peanuts Packaging Design is Cartoony and Scandinavian-Inspired By Rebecca Byers | Published 2015-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanuts-packaging References: [thedieline](http://www.thedieline.com/blog/2015/4/8/the-old-viking) Created by graphic designer Kristina Ivanova, this [peanuts packaging design](https://www.trendhunter.com/trends/manilife-peanut-snacks) is playful while remaining eye-catching and clever. The packaging design was created by Ivanova for the Old [Viking](https://www.trendhunter.com/trends/monster-energy-juiced-viking-berry), a peanuts brand in Belarus. The surly cartoon characters on each package in the range offer a story about what [flavor is contained inside](https://www.trendhunter.com/trends/betterforyou-snack-packaging) while remaining cohesive with the rest of the brand. Drawing on traditional Nordic imagery, Ivanova injects each design with a dose of youthful vitality. For prawn flavor, a pink sail on a Viking ship denotes the oceanic connection, while the regular flavor features a Viking brandishing a seriously ferocious beard. There is also a wasabi peanut variety that is denoted by a colorful fire-breathing dragon. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 57% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Scandinavian-inspired Packaging Design:** There is opportunity to create more playful and eye-catching packaging designs that draw on traditional Nordic imagery. - **Cartoony Character Branding:** Brands can create a range of surly cartoon characters to denote different flavors of a product, while remaining cohesive with the rest of the brand. - **Innovative Flavor Branding:** There is potential to denote different flavors through unique imagery and packaging, like denoting prawn flavor with a pink sail on a Viking ship. ### Where This Applies - **Snack Food Industry:** Brands in the snack food industry can use playful packaging and branding techniques to differentiate themselves in a crowded market. - **Graphic Design Industry:** Graphic designers can use traditional imagery in new and innovative ways to create eye-catching packaging for a variety of products. - **Food Packaging Industry:** There is opportunity for food packaging companies to offer new and exciting packaging designs to brands looking to differentiate themselves from competitors. ## Related on Trend Hunter - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Eye-Catching Cracker Packaging](https://www.trendhunter.com/trends/wasa-crispbread.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Kimchi-Flavored Roasted Peanuts](https://www.trendhunter.com/trends/flavored-peanut.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Savory Bear-Shaped Potato Snacks](https://www.trendhunter.com/trends/pombear-snacks.md)