# Proactive Peanut Butter Puffs Mission MightyMe's Peanut Puffs Help with Allergen Introduction By Laura McQuarrie | Published 2022-11-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-puff References: [nosh](https://www.nosh.com/news/2022/notable-new-products-gingerbread-cereal-lentil-based-meals) & [missionmightyme](https://missionmightyme.com/)  Early allergen introduction is a process to counter food allergies before they start and [Mission MightyMe](https://www.trendhunter.com/trends/hot-wheels-challenge-accepted) helps parents do just that with its [peanut puffs](https://www.trendhunter.com/trends/bsides-crunch-puffs). Peanut Butter Strawberry and Peanut Butter Banana are two new limited-edition puff flavors from the brand, both of which boast 50% more peanuts and three times the plant protein of other baby puff brands. Pediatric guidelines now recommend that peanuts and other common [food allergens](https://www.trendhunter.com/trends/viaskin-peanut-patch) be gradually introduced to babies so that they can avoid allergies in later life. In fact, groundbreaking research from Dr. Gideon Lack (one of the world’s leading pediatric allergists) says that "up to 86% of peanut allergies could be prevented by starting peanut foods in infancy." These nourishing puffs are science-backed snacks that are fueled by simple, organic and non-GMO ingredients. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 77% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Why This Trend Is Growing - **Early Allergen Introduction:** Parents are looking for convenient and healthy food products that can aid in early allergen introduction. - **Plant-based Diet:** Increasing demand for plant-based, organic, and non-GMO ingredients is driving the growth of healthy snack products. - **Personalized Nutrition:** Advancements in food science and technology are providing opportunities for personalized and science-backed snacks. ### Industries Being Reshaped - **Baby Food:** Baby food industry can invest in developing healthy and innovative food products that promote early allergen introduction. - **Organic Food:** Organic food industry can leverage the demand for non-GMO and organic ingredients to create more healthy and sustainable snack products. - **Food Science and Technology:** The food science and technology industry can explore and develop innovative approaches to create personalized nutrition snack solutions. ## Related on Trend Hunter - [Allergen-Focused Plant-Based Spreads](https://www.trendhunter.com/trends/growhappy.md) - [Early Allergen Introduction Products](https://www.trendhunter.com/trends/early-allergen-introductions.md) - [Organic Quick-Dissolve Baby Snacks](https://www.trendhunter.com/trends/little-spoon-puffs.md) - [Baby-Friendly Quinoa Puffs](https://www.trendhunter.com/trends/superfood-baby-puffs.md) - [Allergen Introduction Oatmeals](https://www.trendhunter.com/trends/baby-oatmeal.md) - [Allergen-Inclusive Child Snack Bars](https://www.trendhunter.com/trends/oat-fruit-bars.md) - [Nutrient-Dense Toddler Snacks](https://www.trendhunter.com/trends/foodnerd.md) - [Organic Baby Food Puffs](https://www.trendhunter.com/trends/organic-meltable-puff.md) - [Savory Baby-Friendly Puff Snacks](https://www.trendhunter.com/trends/serenity-kids-grainfree-puffs.md)