# Peanut Protein Shakes Elmhurst's Plant-Based Protein Shakes are Made with Minimal Ingredients By Laura McQuarrie | Published 2018-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-protein-shake References: [bevnet](https://www.bevnet.com/news/2018/expo-east-2018-new-products-preview) & [elmhurst1925](https://elmhurst1925.com/) At Natural Products Expo East this year, Elmhurst is introducing a new line of Peanut Protein Shakes that feature 20 grams of [plant-based protein](https://www.trendhunter.com/trends/ripple-organic-plantbased-milk) and just five or six simple ingredients—as such, the new product is being touted as "the cleanest protein shake on the planet." The nourishing Peanut Protein Shakes are being made available to consumers in a range of flavors, including options such as Chocolate Banana, Cafe Mocha and Vanilla Bean. For the utmost convenience, the beverages are packed into resealable, shelf-stable 12-ounce cartons. While [Elmhurst Dairy](https://www.trendhunter.com/trends/elmhurst-1925-unsweetened) was founded in 1925 and the company got its start selling milk from cows, the business has undergone a complete transformation and now produces a wide range of innovative, non-dairy milk alternatives. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Protein Shakes:** Opportunity for disruptive innovation in the growing market of plant-based protein alternatives. - **Clean Label Movement:** Opportunity for disruptive innovation in developing products with minimal and easily recognizable ingredients. - **Convenient Packaging:** Opportunity for disruptive innovation in creating innovative and convenient packaging solutions for beverages. ### Who This Affects Most - **Food and Beverage:** Opportunity for disruptive innovation in the food and beverage industry through the development of plant-based protein shakes. - **Dairy Alternatives:** Opportunity for disruptive innovation in the dairy alternatives industry by creating innovative and sustainable non-dairy milk products. - **Fitness and Wellness:** Opportunity for disruptive innovation in the fitness and wellness industry through the development of clean and nutritious protein shake options. ## Related on Trend Hunter - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Artisan Athlete Protein Drinks](https://www.trendhunter.com/trends/not-shake-protein.md) - [Peanut-Based Beverages](https://www.trendhunter.com/trends/peanutbased-beverages.md) - [Plant-Based Ready-To-Drink Shakes](https://www.trendhunter.com/trends/plantbased-readytodrink-shakes.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/plantbased-protein-shakes1.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md)