# Peanut-Eating Challenges The 30/30 Peanut Challenge Aims to Get People Eating More Nuts Daily By Laura McQuarrie | Published 2019-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-challenge References: [prnewswire](https://www.prnewswire.com/news-releases/3030-peanut-challenge-launches-november-1-300939477.html) & [peanutinstitute](http://www.peanutinstitute.com/) The Peanut Institute created the 30/30 Peanut Challenge as a way to remind people of the health benefits of the nut, which is cost-effective, as well as packed with plant-based protein, vitamins and minerals. The challenge invites people to get 30 peanuts into their daily diet, or [two tablespoons of peanut butter](https://www.trendhunter.com/trends/protein-peanut-butter), for the course of 30 days. Thanks to their versatility, peanuts have the potential to be incorporated into any meal throughout the day with [smoothies, salads, stews, soups and snacks](https://www.trendhunter.com/trends/manilife-peanut-snacks) in between. During the challenge, The Peanut Institute will be giving away [30 gift baskets throughout the month](https://www.trendhunter.com/trends/fresh-start-challenge) of November, as well as asking people to share their experiences via social media using #peanutchallenge. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Nut-based Snacks:** The popularity of nut-based snacks creates opportunities for companies to innovate and offer new and creative ways to incorporate nuts into diets. - **Health and Wellness:** As more people become health-conscious, the demand for nutrient-rich foods like peanuts will increase, creating more opportunities for companies to create and market healthy products. - **Social Media Challenges:** Companies can leverage social media challenges like the #peanutchallenge to engage with customers and promote their products in a fun and interactive way. ### Where This Applies - **Food and Beverage:** Food and beverage companies can create new nut-based products and marketing campaigns to tap into the growing demand for healthier snacks. - **Fitness and Health:** Fitness and health companies can offer programs or challenge events that encourage customers to incorporate nutrient-rich foods into their diets, like the 30/30 Peanut Challenge. - **Social Media Marketing:** Social media marketing agencies can help companies develop and implement social media challenges and campaigns to engage with customers and promote products. ## Related on Trend Hunter - [Limited-Edition Peanut Snacks](https://www.trendhunter.com/trends/planters-special-reserve-peanuts.md) - [Limited-Edition Hand-Cooked Peanuts](https://www.trendhunter.com/trends/planters-special-reserve.md) - [30-Day Brain Health Challenges](https://www.trendhunter.com/trends/brain-health-challenge.md) - [Brain-Boosting Nut Spreads](https://www.trendhunter.com/trends/brain-boosting-peanut-spread.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Grab-and-Go Peanut Snacks](https://www.trendhunter.com/trends/honey-roast-peanuts.md) - [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md) - [Proactive Peanut Butter Puffs](https://www.trendhunter.com/trends/peanut-puff.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md)