# Sealed Peanut Butter Sandwiches Uncrustables Just Debuted a New Peanut Butter-Only Sandwich By Katherine Pendrill | Published 2019-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butteronly-sandwich References: [delish](https://www.delish.com/food-news/a25805861/smuckers-uncrustables-peanut-butter-only-sandwich/) & [smuckers](https://www.smuckers.com/products/uncrustables/uncrustables-sandwiches/peanut-butter-sandwich) For those who enjoy [PB&J sandwiches](https://www.trendhunter.com/trends/reeses-pbj-big-cups), but hold the J, Uncrustables new [peanut butter-only sandwiches](https://www.trendhunter.com/trends/peanut-butter-snacks1) are the perfect snack. Not only are the new sandwiches tasty, but they also require no preparation. [Smucker’s](https://www.trendhunter.com/trends/uncrustables-peanut-butter-mixed-berry) recently decided to satisfy jelly haters by creating peanut butter-only Uncrustables. Just like the PB&J version, the new Uncrustables are sealed, crustless sandwiches made with two fluffy layers of bread. However, the inside features only peanut butter and not a hint of jelly. The new version also features 60% less sugar than the PB&J version, no GMOs, no high fructose corn syrup, and two grams of protein. As always, the Uncrustables are perfectly designed for snacking on the go and the only preparation required is taking the sandwich out of the freezer long enough to thaw. Image Credit: *Smucker’s.* ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Peanut Butter-only Snacks:** Disruptive innovation opportunity: Create a line of peanut butter-only snacks catering to consumers who prefer the taste of peanut butter without the inclusion of jelly. - **Healthier Frozen Snacks:** Disruptive innovation opportunity: Develop a range of frozen snacks that are both delicious and have reduced sugar content, appealing to health-conscious consumers. - **Convenience Snack Packaging:** Disruptive innovation opportunity: Design easy-to-open, pre-packaged snacks that require no preparation, offering convenience to busy individuals on the go. ### Sectors Adopting This - **Snack Food Industry:** Disruptive innovation opportunity: Introduce a range of peanut butter-only snacks to the snack food market, targeting those who prefer peanut butter over other spread options. - **Frozen Food Industry:** Disruptive innovation opportunity: Launch a line of healthier frozen snack options that meet the demands of health-conscious consumers looking for quick and convenient options. - **Packaging Industry:** Disruptive innovation opportunity: Develop innovative packaging solutions for pre-packaged snacks that are both easy to open and environmentally friendly. ## Related on Trend Hunter - [Nutty Crustless Berry Sandwiches](https://www.trendhunter.com/trends/uncrustables-peanut-butter-mixed-berry.md) - [Ready-to-Eat Crustless Sandwiches](https://www.trendhunter.com/trends/lunchables-pbj.md) - [Crustless Protein Sandwiches](https://www.trendhunter.com/trends/higher-protein-pbjs.md) - [Savory Mess-Free Prepackaged Sandwiches](https://www.trendhunter.com/trends/uncrustables.md) - [Freezer-Free Crustless Sandwiches](https://www.trendhunter.com/trends/favewich-sb-grape.md) - [Free-From Frozen Jelly Sandwiches](https://www.trendhunter.com/trends/sunbutter-jammies.md) - [Protein PB&J Sandwiches](https://www.trendhunter.com/trends/jams.md) - [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md) - [Graham Cracker Sandwiches](https://www.trendhunter.com/trends/graham-cracker-sandwich.md)