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# Big Bad Sneakers
Commemorative Freebies From Peanut Butter Wolf & Converse

By Christina Butty | Published 2009-08-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-wolf-converse
References: [hypebeast](http://hypebeast.com/2009/08/peanut-butter-wolf-x-converse-999-chuck-taylor-all-star/) & [stonesthrow](http://www.stonesthrow.com/news/2009/08/999)

Chris Manak, aka Peanut Butter Wolf, has been pushing forward the music industry for decades. To commemorate his great career and 999 Tour, [Converse](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you) created 9 pairs of white Chuck Taylor All-Stars with a wolf graphic on the side.

These Peanut Butter Wolf Converse Chuck Taylor All-Stars are not for sale, but will be given away one per day for each day of the tour. The 999 Tour begins on September 1 and goes to September 9.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 11% | Activity: 49% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Musician Sneaker Collaborations:** Opportunity for musicians and sneaker brands to collaborate on limited edition sneakers for fans.
- **Commemorative Merchandise:** Opportunity for brands to create limited edition merchandise to commemorate a milestone or event.
- **Limited Edition Giveaways:** Opportunity for brands to create buzz and loyalty by giving away limited edition items to fans.

### Industries Being Reshaped

- **Music Industry:** Music artists and labels can collaborate with sneaker brands to create merchandise and drive sales and fan engagement.
- **Fashion Industry:** Sneaker brands can collaborate with fashion designers for limited edition sneaker collections to attract fashion-forward consumers.
- **Event Industry:** Event planners and brands can create buzz and excitement by planning exclusive limited edition giveaways for attendees.

## Related on Trend Hunter

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- [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md)
- [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md)
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- [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md)
- [Anime-Inspired Canvas Sneakers](https://www.trendhunter.com/trends/chuck-taylor-pack.md)
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