# Smoky Peanut Butter Whiskeys Skrewball Has Created America’s First Peanut Butter Whiskey By Katherine Pendrill | Published 2019-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-whiskey References: [popsugar](https://www.popsugar.com/food/skrewball-peanut-butter-whiskey-46876463) & [facebook](https://www.facebook.com/pg/skrewballwhiskey/photos/?ref=page_internal) A California-based whiskey company called [Skrewball](https://www.trendhunter.com/trends/skrewball-eggnog) has done the unthinkable and created America’s first Peanut Butter Whiskey. According to Skrewball, peanut butter and whiskey are an unlikely duo that actually "blend together quite phenomenally." The idea was dreamed up by a bartender in Ocean Beach, California, who combined the two ingredients to create a [sweet new shot](https://www.trendhunter.com/trends/ballantines-sweet-blend). The combination quickly caught on and he teamed up with his wife to create Skrewball Peanut Butter Whiskey. The result is a distinct combination whereby smooth peanut butter tames the powerful flavor of the whiskey to create a uniquely delicious drinking experience. However, the brand does warn that "a night with Skrewball is bound to get a little nutty." Image Credit: *Skrewball.* ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Peanut Butter Whiskey:** The creation of America's first peanut butter whiskey opens up opportunities for the development of unique and unconventional flavored spirits. - **Unlikely Flavor Combinations:** The success of blending peanut butter and whiskey showcases consumer interest in unexpected flavor pairings, offering a chance for experimentation in the food and beverage industry. - **Craft Spirits with Novelty Appeal:** Skrewball's peanut butter whiskey demonstrates the potential for craft distilleries to stand out in the crowded spirits market by offering innovative and distinctive products. ### Sectors Adopting This - **Alcoholic Beverages:** The introduction of peanut butter whiskey presents an opportunity for the alcoholic beverage industry to tap into the growing demand for unique and creative flavor profiles. - **Craft Distilleries:** Craft distilleries can capitalize on the success of Skrewball's peanut butter whiskey by exploring unconventional flavor combinations and niche markets. - **Flavored Spirits:** The rise of peanut butter whiskey highlights the potential for flavored spirits to offer consumers new and exciting taste experiences, creating an opportunity for innovation within the spirits industry. ## Related on Trend Hunter - [Peanut Butter Whiskey Eggnogs](https://www.trendhunter.com/trends/skrewball-eggnog.md) - [Peanut Butter Whiskey Kits](https://www.trendhunter.com/trends/peanut-butter-whiskey-kits.md) - [Compact Peanut Butter-Flavored Spirits](https://www.trendhunter.com/trends/peanut-butterflavored-spirit.md) - [Creamy Eggnog-Infused Whiskeys](https://www.trendhunter.com/trends/peanut-butter-whiskey-eggnog.md) - [Canned Peanut-Flavored Whiskey Servings](https://www.trendhunter.com/trends/skrewball-whiskey.md) - [Peanut Butter-Banana Whiskeys](https://www.trendhunter.com/trends/select-club-1.md) - [Rich Sandwich-Flavored Whiskeys](https://www.trendhunter.com/trends/elvis-whiskey.md) - [Baster-Style Shot Sets](https://www.trendhunter.com/trends/skrewball-baster-set.md) - [Pocket-Sized Whiskey Shots](https://www.trendhunter.com/trends/skrewball-mini-pack.md)