# Educational Peanut Butter Storybooks Kraft Created a Book for Transgender Awareness Week By Laura McQuarrie | Published 2021-11-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-storybook References: [newswire](https://www.newswire.ca/news-releases/kraft-peanut-butter-releases-limited-edition-children-s-book-on-pronouns-for-transgender-awareness-week-899865910.html) & [kraftpeanutbutter](http://kraftpeanutbutter.ca)  In honor of Transgender Awareness Week, [Kraft](https://www.trendhunter.com/trends/kraft-caf-barista) created a limited-edition peanut butter storybook that helps to support discussions on why the use of pronouns is so important. His, Hers, Them & Theirs: Learning Pronouns with the Bears is a storybook that features the brand's own iconic mascots, Crunchy and Smoothie, and it shares a tale that's focused on acceptance, inclusion and affirming the identities of others. Within the pages of the storybook, families will find the work of transgender author Nick North and LGBTQ2S+ illustrator Paul Dotey. The limited-edition book is being made available to Canadians online and all proceeds will help to support transgender and LGBTQ2S+ communities. Additionally, Kraft Peanut Butter is supporting [Rainbow Railroad](https://www.trendhunter.com/trends/rainbow-railroad). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 39% | Activity: 49% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Transgender Awareness Marketing:** Companies can follow Kraft's example and create limited-edition products that support marginalized communities to raise awareness and funds. - **Inclusive Storytelling:** Using diverse characters and authentically representing marginalized groups in marketing and advertising content can promote social acceptance and inclusion. - **Pronoun Education:** Creating educational materials centered around pronoun use can promote understanding of gender identities and inclusive language. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry can create products that support marginalized communities and promote inclusivity. - **Publishing:** The publishing industry can focus on creating and promoting diverse literature that includes diverse representation of marginalized groups. - **Education:** Educational institutions and organizations can prioritize teaching about gender identities and pronoun use to promote understanding and inclusion. ## Related on Trend Hunter - [Snack Sharing Books](https://www.trendhunter.com/trends/welchs-delightful-storybook.md) - [Flavor-First Premium Coffee](https://www.trendhunter.com/trends/kraft-caf-barista.md) - [Snack-Themed Textbooks](https://www.trendhunter.com/trends/fundamental-textbooks.md) - [AI-Powered Peanut Butter Campaigns](https://www.trendhunter.com/trends/kraft-peanut-butter-ai.md) - [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md) - [Affirmative Pride Month Packaging](https://www.trendhunter.com/trends/plfag-national.md) - [Funny Fruit Snack Storybooks](https://www.trendhunter.com/trends/sometimes-its-not-stealing.md) - [2SLGBTQIA+ Youth-Focused Fundraising Campaigns](https://www.trendhunter.com/trends/pflag-canada.md) - [LGBTQ Artist Candy Packs](https://www.trendhunter.com/trends/skittles-pride.md)