# Protein-Rich Nut Balls This Bite-Sized Peanut Butter Snack Boasts a High Protein Content By Laura McQuarrie | Published 2016-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-snack References: [mensfitness](http://www.mensfitness.com/nutrition/what-to-eat/trend-alert-jam-packed-peanut-butters) & [nuts-n-more](https://nuts-n-more.com/collections/online-store/products/protein-peanut-butter-truffle-bites) Nuts 'N More first got its start on Shark Tank and makes a wide variety of protein-rich peanut butter snacks, including its Coconut Peanut High Protein Spread, Maple Peanut Butter Powder and [Protein Peanut Butter Truffle Bites](https://www.trendhunter.com/trends/protein-energy-bites). The latter describes snacks that are wrapped in a [natural milk chocolate coating](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites) and are loaded with additional ingredients like whey protein isolate, cocoa and flax for added protein and omega benefits. While the product is packaged in a container just like the rest of Nuts 'N More's nut butter spreads, the individual peanut butter bites come individually wrapped for effortless [on-the-go consumption](https://www.trendhunter.com/trends/scotts-protein). Plain peanut butter is now being replaced with a new wave of nut butter spreads that are packed with protein and superfood ingredients. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Protein-packed Nut Butter Spreads:** Opportunity for nut butter companies to innovate their product to include protein and superfood ingredients. - **Convenient and Healthy Snacking:** Opportunity for companies to create snack products that are both healthy and easy to consume on-the-go. - **Individually Wrapped Snacks:** Opportunity for companies to create individually wrapped versions of their products for convenience and portability. ### Who This Affects Most - **Nut Butter Industry:** Opportunity for nut butter companies to innovate their product to include protein and superfood ingredients. - **Healthy Snack Industry:** Opportunity for companies to create snack products that are both healthy and easy to consume on-the-go. - **Confectionery Industry:** Opportunity for companies to create individually wrapped snacks with nutritional benefits that can compete with traditional candy bars. ## Related on Trend Hunter - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [High-Protein Nut Butters](https://www.trendhunter.com/trends/high-protein-nut-butter.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Organic Protein Balls](https://www.trendhunter.com/trends/scotts-protein-balls.md) - [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md) - [Protein-Forward Energy Balls](https://www.trendhunter.com/trends/the-protein-ball-co-ballsy-by-nature.md) - [Indulgent Protein Truffles](https://www.trendhunter.com/trends/eat-anytime-protein-truffles.md) - [Protein Snack Innovations](https://www.trendhunter.com/trends/built.md) - [Grab-and-Go Keto Snacks](https://www.trendhunter.com/trends/keto-balls.md)