# Nutty S’mores-Inspired Desserts BJ's Peanut Butter S’mores Pizookie is the Ultimate Summer Treat By Katherine Pendrill | Published 2023-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-smores-pizookie References: [fsrmagazine](https://www.fsrmagazine.com/content/bjs-restaurants-debuts-summer-menu-including-peanut-butter-smores-pizookie) & [bjsrestaurants](https://www.bjsrestaurants.com/menu-item/bjs-peanut-butter-s-mores-pizookie)  [BJ's Restaurant & Brewhouse](https://www.trendhunter.com/trends/butterfinger-pizookie) is sliding into summer with a fresh taste on a [classic campfire dessert](https://www.trendhunter.com/trends/carvel-2): the new Peanut Butter S’mores Pizookie. If you've never been to BJ's before, the Pizookie is the brand's signature dessert. This indulgent treat is essentially a big cast iron cookie that's served warm with a scoop of ice cream on top. The new Peanut Butter S’mores Pizookie consists of a [gooey Ghirardelli triple chocolate cookie](https://www.trendhunter.com/trends/plantbased-smores-cookie) that's been slathered in peanut butter, topped with toasted marshmallows, and finished with a generous scoop of vanilla bean ice cream. In short, it's a shareable, delectable way to enjoy the delicious taste of s'mores. Alongside the Peanut Butter S’mores Pizookie, BJ's has also added nine new menu items for the summer season. Image Credit: BJ's Restaurant & Brewhouse ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 9% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gourmet S'mores Desserts:** Create unique and upscale versions of classic s'mores desserts, like the Peanut Butter S’mores Pizookie, to cater to sophisticated palates. - **Indulgent Single-serve Desserts:** Develop single-serve desserts like the Pizookie that provide a decadent and convenient dining experience. - **Seasonal Menu Offerings:** Update menus seasonally with new and limited-time items, like BJ's nine new menu items for the summer season. ### Who This Affects Most - **Restaurant and Dessert Industry:** Incorporate innovative dessert options like the Peanut Butter S’mores Pizookie into restaurant menus to attract dessert enthusiasts. - **Food and Beverage Industry:** Introduce new and exciting dessert concepts like gourmet s'mores desserts into the food and beverage market to capture consumer interest. - **Hospitality and Tourism Industry:** Feature seasonal menu offerings, like BJ's summer additions, to entice travelers and enhance their dining experiences. ## Related on Trend Hunter - [Campfire-Style Skillet Cookies](https://www.trendhunter.com/trends/smores-pizookie.md) - [Candy Bar Skillet Cookies](https://www.trendhunter.com/trends/snickers-pizookie.md) - [Hybrid Limited-Edition Desserts](https://www.trendhunter.com/trends/butterfinger-pizookie.md) - [Rainbow Sprinkle Skillet Cookies](https://www.trendhunter.com/trends/confetti-pizookie.md) - [Banana Split Skillet Cookies](https://www.trendhunter.com/trends/double-chocolate-banana-split-pizookie.md) - [Cake-Inspired Restaurant Cookies](https://www.trendhunter.com/trends/party-pizookie.md) - [Indulgent Cinnamon Roll Desserts](https://www.trendhunter.com/trends/cinnamon-roll-pizookie.md) - [Sharing-Friendly Restaurant Desserts](https://www.trendhunter.com/trends/sweetheart-pizookie.md) - [Oversized Cookie Platter Desserts](https://www.trendhunter.com/trends/pizookie-platter.md)