# Decadent Peanut Butter Shakes Steak 'n Shake's New Peanut Butter Milkshakes are Ultra-Indulgent By Katherine Pendrill | Published 2017-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-shakes References: [chewboom](http://www.chewboom.com/2017/02/17/steak-n-shake-serves-two-new-peanut-butter-milkshakes/) & [steaknshake](http://www.steaknshake.com/menu_specials/peanut-butter-milkshakes) With the popularity of nut butters continuing to grow, the retro restaurant chain Steak 'n Shake has debuted two ultra-indulgent peanut butter shakes. Just like the chain's other [hand-dipped milkshakes](https://www.trendhunter.com/trends/habit-burger-grill-peppermint-bark-shake), these decadent new beverages are the ultimate way for customers to treat themselves to something sweet and creamy. The new Peanut Butter Milkshakes from Steak 'n Shake are hand-crafted shakes made with creamy Reese’s Peanut Butter. For added choice, the peanut butter shakes come in two different varieties: the Peanut Butter Milkshake and the [Chocolate Peanut Butter Milkshake](https://www.trendhunter.com/trends/dubai-chocolate-pistachio-shake). The former is made with creamy peanut butter blended into the chain's signature hand-dipped milkshake base and topped with whipped cream and a sweet cherry. The latter boasts the same ingredients, but features the addition of a sweet chocolate syrup. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Nut Butter Craze:** As nut butters grow in popularity, the market offers opportunities for more creative and indulgent nut butter-themed products. - **Decadent Beverages:** Decadent, over-the-top flavor combinations in beverages can be a successful way for brands to capitalize on the trend of customers looking for unique indulgences. - **Customization:** Allowing customers to choose from multiple flavors and ingredients creates a personalized experience that appeals to a wide range of preferences. ### Where This Applies - **Food & Beverage:** The food and beverage industry can capitalize on the trend of indulgent, customizable, and flavor-packed products that cater to customers' decadent cravings. - **Restaurant Chains:** Restaurant chains can disrupt the market by introducing unique and over-the-top flavor combinations that cater to customers' desire for novelty and indulgence. - **Confections:** Confectionery brands can incorporate decadent nut butter flavors and offer customized products to meet the growing demand for unique indulgences. ## Related on Trend Hunter - [Peanut Butter Cookie Shakes](https://www.trendhunter.com/trends/nutter-butter-shake.md) - [Nutty Cookie Dough Milkshakes](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-milkshake.md) - [Savory Bacon-Infused Shakes](https://www.trendhunter.com/trends/sonic-peanut-butter-bacon-shake.md) - [Sweet White Chocolate Shakes](https://www.trendhunter.com/trends/white-chocolate-shake.md) - [Peanut Butter Custard Desserts](https://www.trendhunter.com/trends/reeses-crunchy-peanut-butter-concrete.md) - [Cafe-Inspired Milkshakes](https://www.trendhunter.com/trends/shake-shack-shakes.md) - [Seasonal Blended Cookie Milkshakes](https://www.trendhunter.com/trends/pumpkin-spice-oreo-milkshake.md) - [Creamy Pistachio Nut Shakes](https://www.trendhunter.com/trends/pistachio-shake.md) - [Cookie-Flavored Vanilla Shakes](https://www.trendhunter.com/trends/cookie-butter-shake.md)