# Gourd-Shaped Goodies Reese's Peanut Butter Pumpkins Serve as Extra Delicious Halloween Treats By Amelia Roblin | Published 2015-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-pumpkin References: [collectingcandy](http://www.collectingcandy.com/wordpress/?p=15106) & [hersheys](https://www.hersheys.com/celebrate/halloween/productdetail.aspx?id=639) [Reese's](https://www.trendhunter.com/trends/reeses-peanut-butter-pumpkins) products are already favorite items in [trick-or-treaters' goodie bags](https://www.trendhunter.com/trends/trickortreatable-costume), so picture the increasing popularity that will inevitably result from the door-to-door giving of Peanut Butter Pumpkins. Along the principle that one shouldn't fix something that isn't broken, the candy company is making these [seasonal treats](https://www.trendhunter.com/trends/the-hershey-company-seasonal-treats) using its existing recipe. The different between Reese's Peanut Butter Pumpkins and the original is purely shape-based. The mold for these chocolates is made to resemble a Jack O' Lantern, complete with a grinning carved pumpkin face. The retail implications of a product such as this would certainly involve the increase in Reese's sales over Halloween. And for those consumers who enjoy post-holiday discounts, these All Hallows' Eve sweets will be deliciously reduced from October 1st. Photo Credits: [Boo-Gleech](http://www.bogleech.com/halloween/hall13-reeses.html) | [Shopping Blog](http://www.shoppingblog.com/reeses-peanut-butter-cups-shaped-like-pumpkins-for-halloween-10021024) ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Halloween-themed Candy:** By creating candy with a Halloween theme, Reese's can constantly shift the attention of young demographics towards its products. - **Seasonal Chocolate Molds:** Creating new and novel chocolate molds around seasonal themes can keep the same consumer base interested while also attracting new demographics. - **Post-holiday Discounts:** Creating discounts on seasonal treats after the public holiday has finished can be an effective way to keep the sales going and maximize returns on holiday specials. ### Where This Applies - **Confectionery:** Candy companies can continue innovating seasonal treats and mold designs to keep the young demographic engaged with its products and keep the holiday spirit alive. - **Retail:** Retailers must take note of the seasonal spirit and market the holiday-themed products to drive revenue and keep the spirits up for the consumers during a holiday season. - **Discount Retailing:** Post-holiday discounts can help discount retailers to sell off the seasonal left-over inventory and keep the revenues high without having to take a big hit on the margins. ## Related on Trend Hunter - [Bite-Sized Chocolate Pumpkins](https://www.trendhunter.com/trends/reeses-peanut-butter-pumpkins.md) - [Spooky Halloween Candy Treats](https://www.trendhunter.com/trends/reeses-peanut-butter-skeletons.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Pumpkin-Shaped Chocolate Confections](https://www.trendhunter.com/trends/pumpkinshaped-confections.md) - [Pumpkin-Inspired Chocolate Treats](https://www.trendhunter.com/trends/chocolove-pumpkinshaped-bites.md) - [Candy-Hiding Trick-or-Treat Bags](https://www.trendhunter.com/trends/trickortreat-bag.md) - [Creepy Candy-Filled Mini Cakes](https://www.trendhunter.com/trends/bundtlet-full-o-reeses-pieces.md) - [Flavorful Fall-Enthused Chocolates](https://www.trendhunter.com/trends/pumpkinshaped-fall-bites.md) - [Halloween-Only Candy Bar Varieties](https://www.trendhunter.com/trends/hersheys-halloween.md)