# Peanut Butter Protein Balls Frozen Wholly Rollies are Made with Six Ingredients or Less By Laura McQuarrie | Published 2020-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-protein-balls References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4204-new-on-the-shelves) & [crazyrichards](https://www.crazyrichards.com/product/wholly-rollies-variety-pack/) Wholly Rollies are [frozen peanut butter protein balls](https://www.trendhunter.com/trends/its-the-dogs) from [Crazy Richard's](https://www.trendhunter.com/trends/martini-x-crazy-pizza) that are made with just a few simple ingredients. The snack balls are made with no more than six ingredients, including staples like oats, peanut butter, dates and other add-ins to create flavorful varieties like PB & Cacao, [PB & Strawberry](https://www.trendhunter.com/trends/peanut-butter-strawberry) and Cinnamon Oatmeal. The wholesome snacks are ready to enjoy frozen or chilled and they are perfect for taking on the go, as they do not contain ingredients like eggs or dairy that will spoil after a certain amount of time. Fans of Crazy Richard's Peanut Butter are bound to love these frozen, certified gluten-free bites, as they're made with the nutty spread and save the mess of scooping peanut butter out of a jar for a simple snack. Image Credit: Crazy Richard's ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Frozen Snack Innovation:** The frozen Wholly Rollies peanut butter protein balls showcase the trend of creating convenient and delicious frozen snacks with minimal ingredients. - **Clean Label Snacking:** Wholly Rollies' use of only six simple ingredients highlights the trend of clean label snacking, where consumers are seeking out products with fewer and recognizable ingredients. - **Alternative Protein Snacks:** The peanut butter protein balls cater to the trend of alternative protein snacks, offering a plant-based option for those looking for a convenient protein source. ### Industries Being Reshaped - **Frozen Food:** The frozen Wholly Rollies peanut butter protein balls contribute to the innovation and growth of the frozen food industry. - **Healthy Snacks:** Wholly Rollies aligns with the healthy snacks industry, providing a nutritious and convenient option for on-the-go snacking. - **Plant-based Foods:** The peanut butter protein balls tap into the plant-based foods industry, offering a vegan and gluten-free alternative to traditional protein snacks. ## Related on Trend Hunter - [Refrigerated Protein Balls](https://www.trendhunter.com/trends/sphere-snacks.md) - [Sweet-Inspired Chocolate Bites](https://www.trendhunter.com/trends/frooze-balls-1.md) - [Peanut Butter-Inspired Protein Bars](https://www.trendhunter.com/trends/genius-gourmet.md) - [Organic Protein Balls](https://www.trendhunter.com/trends/scotts-protein-balls.md) - [Protein-Forward Energy Balls](https://www.trendhunter.com/trends/the-protein-ball-co-ballsy-by-nature.md) - [Better-for-You Fruit Snacks](https://www.trendhunter.com/trends/fruit-balls.md) - [Convenient Nutritional Snacks](https://www.trendhunter.com/trends/scotts-protein.md) - [Grab-and-Go Keto Snacks](https://www.trendhunter.com/trends/keto-balls.md) - [PB&J-Inspired Frozen Snacks](https://www.trendhunter.com/trends/peanut-butter-strawberry.md)