# Trail Mix Nut Spreads This Peanut Butter Product Branded as a "Spreadable Trail Mix" By Laura McQuarrie | Published 2016-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-product References: [mensfitness](http://www.mensfitness.com/nutrition/what-to-eat/trend-alert-jam-packed-peanut-butters) & [vtpeanutbutter](http://www.vtpeanutbutter.com/index.php/mad-river-mojo.html) Inspired by the rise of superfoods, a new generation of peanut butter products are now being introduced with a focus on inclusions of diverse nuts and seeds. While it's now becoming quite common to see [multi-nut spreads](https://www.trendhunter.com/trends/cashew-hazelnut-cocoa-spread), one truly standout product is the 'Mad River Mojo' made by the Vermont Peanut Butter Company. Mad River Mojo is made with a base of peanut and almond butter, but it sets itself apart by including ingredients like pumpkin seeds, [honey](https://www.trendhunter.com/trends/goober-honey), cranberries, flax seeds and spices like cinnamon. As such, the Vermont Peanut Butter Company describes its unique product as "the world's first [spreadable trail mix](https://www.trendhunter.com/trends/hike-snacks-trail-mix)." The Vermont Peanut Butter Company also makes a variety of Blended Butter products with unusual infusions, such as its BEE Nut Butter and Maple Walnut. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 25% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Superfood Nut Spreads:** Creating peanut butter products with diverse nuts and seeds to tap into the superfood trend. - **Multi-nut Spreads:** Introducing spreads that combine different types of nuts for added flavor and nutritional benefits. - **Inclusive Trail Mix Spreads:** Developing spreadable trail mix products by incorporating a variety of ingredients like seeds, dried fruits, and spices. ### Industries Being Reshaped - **Food Manufacturing:** Exploring innovative methods to create and market healthier and more diverse nut spreads. - **Superfood Industry:** Capitalizing on the growing demand for nutrient-rich products by offering superfood-inspired nut spreads. - **Nutritional Supplements:** Creating convenient and flavorful spreads that offer nutritional benefits, catering to health-conscious consumers. ## Related on Trend Hunter - [Six-Ingredient Seed Butters](https://www.trendhunter.com/trends/mixed-up-seed-butter.md) - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [Hot Honey Nut Butters](https://www.trendhunter.com/trends/habanero-honey-peanut-butter.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md) - [Elevated Almond Butters](https://www.trendhunter.com/trends/revival-almond-butter-spreads.md) - [Superfood Nut Butters](https://www.trendhunter.com/trends/superfood-nut-butter.md) - [Coconut-Based Spreads](https://www.trendhunter.com/trends/coconut-based-spread.md) - [Free-From Seed Spreads](https://www.trendhunter.com/trends/peanutfree-spread.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md)