# Better-For-You Peanut Butter Powders PBfit Can Easily Be Added to Smoothies for a Nutrient Boost By Grace Mahas | Published 2020-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-powder References: [pbfit](https://pbfit.com/) & [instagram](https://www.instagram.com/betterbodyfoods/) The PBfit Peanut Butter Powder has become an internet sensation thanks to its unique powder formula that boasts 70 calories, 8 grams of carbs, and 5 grams of protein per serving. The vegan, gluten-free, dairy-free, and soy-free peanut butter contains three simple ingredients: gently pressed roasted peanuts, coconut palm sugar, and a pinch of salt. It's available in four variants including Original, Organic, Sugar-Free, and +Protein. Fans can use the PBfit Peanut Butter Powder in a variety of ways. The powder can be added to [smoothies, lattes, and other beverages](https://www.trendhunter.com/trends/peanutbased-beverages), or used to make [healthier baked goods](https://www.trendhunter.com/trends/prime-bites-protein-brownies). For those looking to create the traditional creamy peanut butter texture, simply mix 3/4 of water for every serving of the [peanut butter powder](https://www.trendhunter.com/trends/peachie-spoon) and stir until smooth. Image Credit: PBfit ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Powdered Nut Butters:** There is a growing trend towards powdered nut butters that can be incorporated into a variety of recipes for added protein and nutrients. - **Healthy Baking Substitutes:** The rise of healthier baked goods is creating opportunities for innovative healthy substitutes, like PBfit, to be incorporated into traditional recipes. - **Vegan and Gluten-free Alternatives:** Consumers are increasingly seeking vegan and gluten-free food options, opening up a market for products like PBfit that cater to these dietary preferences. ### Sectors Adopting This - **Health Food and Supplements:** PBfit and other powdered nut butters represent an emerging segment of the health food and supplements industry that offer convenient and flexible product options. - **Beverage and Smoothie Bars:** Beverage and smoothie bars can incorporate PBfit and other powdered nut butters to provide customers with a protein-packed and nutritious boost to their drinks. - **Bakery and Pastry:** Bakeries and pastry shops can capitalize on the trend of healthier baked goods by incorporating innovative and healthy substitutes, such as PBfit, into traditional recipes. ## Related on Trend Hunter - [Peanut Flour Baking Mixes](https://www.trendhunter.com/trends/pb2-pantry.md) - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md) - [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Decadent Protein Smoothie Powders](https://www.trendhunter.com/trends/protein-smoothie-powders.md) - [High-Protein Nut Butters](https://www.trendhunter.com/trends/high-protein-nut-butter.md) - [Extra-Chocolatey Cookie Mixes](https://www.trendhunter.com/trends/double-chocolate-chip-cookie-mix.md)