# Nutty Powdered Popcorn Melissa d'Arabian's Peanut Butter Popcorn Gets Flavor from Peanut Powder By Laura McQuarrie | Published 2015-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-popcorn References: [observer-reporter](http://www.observer-reporter.com/article/20150401/LIFESTYLES/150409995) Many recipes for peanut butter popcorn are such a treat because they end up being coated in hardened globs of fat and sugar, but this alternative recipe from Melissa d'Arabian suggests a lighter alternative that's just as flavorful. As bizarre as powdered peanut butter sounds, it is created by removing all of the fat and moisture from nut butter. It has a texture similar to fine cocoa powder and adds a distinctive nutty flavor to smoothies, yogurt, oatmeal, cookie dough and sprinkled over desserts as a topping. In addition to peanut butter powder, d'Arabian's Salty-Sweet Peanut-Honey Popcorn recipe is prepared with healthy coconut oil, honey and salt that's been heated and spread over popped popcorn kernels. Rather than opting for a sugary packet of popcorn from the store, this DIY popcorn recipe is a healthier snack that doesn't skimp on flavor. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Powdered Nut Butters:** The trend of using powdered nut butters as a healthier alternative to traditional nut butters creates opportunities for the health food industry to innovate and incorporate this ingredient in a variety of products. - **DIY Snack Recipes:** The growing trend of making DIY snack recipes with healthier ingredients offers a disruptive opportunity for the food industry to develop and market new products to health-conscious consumers. - **Alternative Popcorn Flavors:** The trend of experimenting with different flavors and seasonings for popcorn presents an opportunity for the snack industry to innovate and expand their product offerings. ### Who This Affects Most - **Health Food:** The health food industry can capitalize on the trend of using powdered nut butters and create new product lines with healthier, low-fat options. - **Food Manufacturing:** The food industry can focus on the trend of DIY snack recipes by developing new products catered towards health-conscious consumers looking for quick and easy snacking options. - **Snack Food:** The snack industry can explore new flavor profiles and incorporate unique ingredients, such as powdered nut butters, to create innovative and healthier snack options for consumers. ## Related on Trend Hunter - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Sandwich-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/pbj-pop-grape-and-strawberry.md) - [Collaboration Candy Popcorn Kits](https://www.trendhunter.com/trends/popcorn-kitchen-x-superfoodio.md) - [Powdered Nut-Based Butters](https://www.trendhunter.com/trends/pb2-cashew-powder.md) - [Popcorn Seasoning Sprays](https://www.trendhunter.com/trends/popcorn-spray.md) - [Hazelnut-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/butterkist-crunchy-hazelnut-chocolate.md) - [Protein-Heavy Popcorns](https://www.trendhunter.com/trends/pro-protein-popcorn.md) - [Popcorn Flour Pancakes](https://www.trendhunter.com/trends/popcorn-flour.md) - [Protein Popcorn Snacks](https://www.trendhunter.com/trends/protein-popcorn-snacks.md)