# Hard Shell Peanut Candies Trader Joe's Peanut Butter Pillows Boasts a Crispy Candy Exterior By Katherine Pendrill | Published 2024-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peanut-butter-pillows References: [traderjoes](https://www.traderjoes.com/home/products/pdp/peanut-butter-pillows-076517)  [Trader Joe's](https://www.trendhunter.com/trends/peanut-butter-and-milk-chocolate) already knows that [peanut butter-flavored treats](https://www.trendhunter.com/trends/peanut-butter-snacks1) are a huge hit among consumers, which is why the brand has just unveiled a brand-new option for the peanut-obsessed: Peanut Butter Pillows. Perfect for those who love the classic crunch of hard shell candy, the new Peanut Butter Pillows are made using a timeless recipe. The Peanut Butter Pillows are made in small batches, combining layers of lightly salted peanut butter with a [thin and crispy candy shell](https://www.trendhunter.com/trends/peanut-butter-jelly-mms). The result is a classic candy you can bite into for a satisfying crunch or less dissolve on your tongue to enjoy the sweet, peanut butter taste. Unlike some of Trader Joe's other peanut butter offerings, these Peanut Butter Pillows are only available for a limited time so get them while you can. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 49% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisanal Candy Craze:** Small-batch candies with unique textures and flavors attract a discerning audience looking for premium snacking experiences. - **Nostalgic Treats Revival:** Classic candy recipes evoke childhood memories, creating a strong emotional connection with consumers. - **Gourmet Peanut Snacks:** Premium peanut butter products with innovative formats cater to niche markets seeking upgraded versions of their favorite flavors. ### Sectors Adopting This - **Confectionery:** The sector is witnessing a surge in demand for artisanal and limited-edition sweets that offer unique culinary experiences. - **Specialty Foods:** Market growth is driven by consumers' willingness to pay more for high-quality, gourmet snack options. - **Retail:** Short-term, exclusive product offerings in stores create urgency and drive foot traffic. ## Related on Trend Hunter - [Crunchy Peanut Butter Cookies](https://www.trendhunter.com/trends/crispy-crunchy-peanut-butter-cookies.md) - [Buttery Peanut Brittle Candies](https://www.trendhunter.com/trends/trader-joes-peanut-brittle.md) - [Cocoa-Coated Peanut Butter Marshmallows](https://www.trendhunter.com/trends/peanut-butter-cocoa-marshmallows.md) - [Peanut Butter-Coated Popcorns](https://www.trendhunter.com/trends/peanut-butter-caramel-coated-popcorn.md) - [Japanese-Style Peanut Snacks](https://www.trendhunter.com/trends/crispy-crunchy-coated-peanuts.md) - [Nut Butter-Filled Pretzel Bites](https://www.trendhunter.com/trends/dark-chocolate-almond-butter-pretzel-nuggets.md) - [Nutty Coconut Candy Clusters](https://www.trendhunter.com/trends/coconut-cashew-candy-clusters.md) - [Chocolate-covered Honeycomb Candies](https://www.trendhunter.com/trends/milk-chocolate-covered-honeycomb-candy.md) - [Peanut Butter Baking Chips](https://www.trendhunter.com/trends/peanut-butter-flavored-baking-chips.md)